Stories by Scott Van Camp

Inspiration and Metrics: A Good PR Mix

April 20th, 2012 by

In Washington, D.C., PR News held its CSR Awards luncheon and PR Measurement Conference back-to-back on April 17-18. You can read about the CSR winners and the happenings at the Measurement Conference on our site, but I thought I might provide some commentary on what I observed at both events. On Tuesday we hosted 150… Continued

A Look at 3 Winning CSR Trends

April 9th, 2012 by

At PR News we’re getting ready for the CSR Awards luncheon in Washington, D.C., on Tuesday, April 17, so we’ve been steeped in successful green, sustainability and community outreach campaigns. The work organizations and agencies are doing in these areas is good stuff, and always leads to a common question: How do these campaigns impact the… Continued

PR Pros Lie? Say It Isn’t So

March 12th, 2012 by

A blog post by a writer at the U.K.’s Guardian has fueled an ethics debate over the weekend that has reached across the pond to America. The post, provocatively titled “Have you ever been lied to by a PR?” was actually in response to another post by the Chartered Institute of Public Relations director Phil… Continued

Saints Bounty: Consequences Loom, but Not For PR

March 5th, 2012 by

Has the news that the New Orleans Saints had a “bounty” program—paying defensive players $1,500 for a “knockout” and $1,000 for a “cart-off” of offensive opponents—been a PR disaster for the NFL? Hardly. Currently the NFL is experiencing a Golden Age, in which fan interest has never been higher. TV viewership is the highest in… Continued

Ben & Jerry’s ‘Lin-Sanity’ Flavor Leaves Bad Taste

February 27th, 2012 by

Jeremy Lin’s hoop success not only brought questions about how players of different ethnicity, experience and education are judged in the NBA, but also questions of political correctness and racial sensitivity—or insensitivity—off the court. Witness the latest controversy involving Lin: Ben & Jerry’s Boston Scoop Shops creation of a limited-edition “Taste the Lin-Sanity” flavor that… Continued

Demos Lead Republicans in the ‘Worst PR Spellers’ Race

February 21st, 2012 by

While there are several months to go before we find out if a Republican can unseat the incumbent in the White House, right now, the Democrats lead the Republicans in “worst PR spellers” race. A couple of weeks ago, someone from Rick Santorum’s staff misspelled a town in the state of Minnesota in a press… Continued

Controversies Do Little to Dent Apple and Google’s Reputation Armor

February 17th, 2012 by

Are Apple and Google’s reputations bulletproof? Both tech behemoths have been under fire recently, with the computer maker under the gun about working conditions at their suppliers’ plants in China, and Google taking shots today about planting a code on millions of iPhones that lets them track user behavior. For Google, the latest privacy dust-up… Continued

Syria-Time to Move From Awareness to Action

February 10th, 2012 by

Unfortunately, at present there is no better case for the use of video to generate awareness than what is happening right now in Syria. As the international community debates on what action to take to quell the death and destruction ravaging the country,  it’s video posted on YouTube and picked up by major news organizations… Continued

Golfer Mickelson Takes a PR Gamble

February 3rd, 2012 by

With apologies to my bevy of female readers, golf has long been called the “gentleman’s game,” but probably lost that moniker when Tiger Woods hit that tree in his SUV back in 2009. We learned this week that the gentleman’s game has taken another hit, as golf superstar Phil Mickelson filed—and won—a lawsuit against an… Continued

College Flunks Trust, Reputation Test

January 31st, 2012 by

While the 2012 Edelman Trust Barometer doesn’t include the academic world in its rankings, it would be a good bet that people have a decent amount of trust in institutions of higher learning. After all, colleges and universities are imparting strong values as well as knowledge to students, aren’t they? Certainly not at Claremont McKenna… Continued