Stories by Scott Van Camp

Tired of Election News? Here’s What You’ve Missed

October 23rd, 2012 by

Maybe it’s just me, but are you getting presidential election fatigue? With all of the talk of spin rooms, binders, “optimal” and fact checking, I’m ready to go out and vote this afternoon just to be done with it. Being a PR pro, you’re most likely a voracious consumer of news and information. But the… Continued

CSI-The Biz-Ness of Giving Back

October 16th, 2012 by

I have to admit, ever since I began covering Corporate Social Responsibility issues close to three years ago when I started as editor of PR News, I’ve been somewhat skeptical. I questioned whether organizations really give back, help their own communities and people around the world—while tying it all to the business bottom line. After… Continued

PBS PR Flies High Through Big Bird Story

October 10th, 2012 by

After last week’s presidential debate, Big Bird was big. I mean really big. Perhaps bigger than he’s been in a long time. After Republican challenger Mitt Romney told the world that Sesame Street‘s famed character would likely be killed if Romney were elected president (meaning no more federal funding for PBS), Big Bird was ever… Continued

New Myspace Has the Perfect Celebrity Spokesman

September 28th, 2012 by

How do you bring an old social media brand back from the dead? That’s the challenge for the new owners of Myspace, the once-popular and pioneering social media platform that hit its stride in the mid-2000s, but flamed out thanks to an upstart social destination called Facebook. So here’s what the Myspace owners have done… Continued

I Heard the News Today, Oh Boy

September 12th, 2012 by

Did you hear? Apple is launching a new iPhone. Of course you heard! Just about everybody around the world heard and they heard it within nanoseconds of the curtain going up on the much-anticipated iPhone 5. The reviews were all over the place. Just look at the early headlines: The New York Times was impressed:… Continued

A Solid PSU Football Season Might Be the Best PR

August 31st, 2012 by

I can’t believe it’s already Labor Day weekend. Where did the summer go? Labor Day conjures up mixed emotions with me, and I would guess, many others. On the one hand it’s a time to pause and reflect on the achievements of the American worker. These days, because of the number of people out of… Continued

When Going On the PR Offensive is Just Plain Offensive

August 24th, 2012 by

On Wednesday, August 22, Dr. Graham Spanier, former president of Penn State University, and his lawyers went all attack-dog on former FBI director Louis Freeh and his report that blasted Spanier for failing to stop Jerry Sandusky’s child abuse on campus. Spanier used a variety of platforms Wednesday to vent against Freeh and the report—holding… Continued

‘Social Games’ Notwithstanding,Traditional Media Packed an Olympic Punch

August 15th, 2012 by

Now that the London Olympics are just a memory, I never thought I’d write this: I’m going to miss them. Not just the athletes and their performances that often gave me goosebumps—like “Blade Runner” Oscar Pistorius, British heptathlete hero Jessica Ennis and swimming sensations Michael Phelps and Missy Franklin. No, I’m also going to miss… Continued

Public Relations is a High-Stress Profession

August 8th, 2012 by

With Chick-fil-A’s same-sex marriage controversy nearly played out, the one thing about that crisis that made PR pros pause was the tragic death by heart attack of the restaurant chain’s longtime head of PR, Don Perry. While we don’t know if the controversy and the stress associated it had some bearing on what happened to… Continued

Twitter/Journalist Olympic Dust-Up Highlights Important PR Point

August 1st, 2012 by

The world is all a-Twitter about Twitter because of British newspaper reporter Guy Adams, who had his Twitter account suspended for posting the work e-mail address of Gary Zenkel, head of NBC Olympics. On Friday of last week, Adams complained to his 4,500 followers about NBC’s coverage—complaining that the network was “pretending” that an event… Continued