Stories by Scott Van Camp

PR Lessons Learned: Greatest Hits of 2012

December 19th, 2012 by

As PR News readers know, we’re big on lessons learned. Many of these PR lessons result in tried and true tactics, like “measure everything” and “listen to your target audiences.” Because 2012 is drawing to a close, I’ve compiled my own “lessons learned” list for 2012, drawn from some very public PR dust-ups. Here are… Continued

12-12-12 Concert for Sandy Relief Highlights Goodwill

December 12th, 2012 by

By now most of us are aware of “12-12-12: The Concert for Sandy Relief,” set for tonight at New York’s Madison Square Garden. The concert’s lineup is a who’s who of rock royalty (including The Who, by the way), and more than 2 billion people worldwide around will have broadcast access to the concert. Since… Continued

Apple to Create Jobs in U.S.-PR Ploy or Sincere Effort?

December 10th, 2012 by

Last week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U.S.” This was met with praise by the majority of business and economic pundits… Continued

Latest Subject-Line Study Offers Actionable Data

December 4th, 2012 by

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring you tie your e-mails to social networks for maximum effect. Then there’s making a good first impression:… Continued

Black Friday Lesson: Mobile, Not Social, Drives Sales

November 27th, 2012 by

The digital results for Thanksgiving and Black Friday last week are in, and from a sales perspective were quite impressive: Online sales on Thanksgiving grew by 17.4% from 2011, and the next day, Black Friday, they increased 20.7% from last year, according to IBM’s Digital Analytics Benchmark study. That’s good news for retailers going into… Continued

In Petraeus Affair, PR Perpetuates ‘Spin’ Image

November 21st, 2012 by

I must admit that hearing the news that David Petraeus’ biographer and mistress Paula Broadwell and Jill Kelley, also involved in the Petraeus affair, have “PRed up” is a bit annoying. It was reported by AdAge that Broadwell has hired Washington agency Glover Park Group to represent her, while Kelley enlisted crisis PR manager Judy… Continued

Mayor Bloomberg, Show a Little Empathy

November 16th, 2012 by

Love him or hate him, you have admire the no-nonsense, buttoned-down management style of New York City Mayor Michael Bloomberg. In his nearly 12-year tenure as mayor, he’s proved himself effective at getting things done. So as today’s New York Times article pointed out, the early days of Hurricane Sandy were right in Bloomberg’s management… Continued

Obama Relaxed, In Charge at Press Conference

November 14th, 2012 by

President Obama held his first press conference after re-election today, and with the possibility of storm clouds like the Petraeus affair and Benghazi in the air, a much anticipated event it was. For the most part, there was much ado about nothing, as Obama came to the podium relaxed and confident—like a second-term president should… Continued

CEO’s Earnings Call Comments a Real Downer

November 9th, 2012 by

It’s been a long, tough road—mostly downhill— for J.C. Penney since former Apple retail chief Ron Johnson took over the helm in January 2012. CEO Johnson was expected to work the same magic for the tired clothing retailer as he had for Apple’s stores, which see some 17 times more sales than the national retail… Continued

Was Press Release Ruling the Right Stuff?

October 29th, 2012 by

Warning: A press release has been deemed as promotional in a court of law, which could result in a lawsuit. Late this week I received one of Michael Lasky’s law alerts, and it really got my attention. Lasky, an attorney at Davis & Gilbert LLP, is always ready to offer sage legal advice to communication… Continued