Stories by Scott Van Camp

How Did Steve Do?

July 19th, 2010 by

That was some interesting press conference Friday by Steve Jobs and the crew at Apple. Having been thrown for a loop by Consumer Reports a few days earlier for Antenna-gate, all eyes were on Cupertino for an apology from Apple—or as close to an apology as Jobs could get. And that’s exactly what the conference… Continued

Tell Us a Story, Lebron!

July 8th, 2010 by

Show of hands: How many of you will be watching “The Lebron James Hour” on ESPN tonight? I have mixed emotions about this telecast, in which James will reveal the team he has chosen to play for—for a zillion dollars a year. There’s an excellent column by Sports Illustrated basketball writer Jack McCallum that puts… Continued

Dell No Longer the ‘Model’ Company

June 30th, 2010 by

Once again, e-mails and unsealed court documents are coming back to bite a company—this time Dell. Once widely admired for its “direct-to-consumer” model, Dell’s reputation has been going steadily downhill for several years, thanks to bad accounting, bad business strategies, bad customer service and as we now have learned, products with problems that the company… Continued

The Good Soldier?

June 23rd, 2010 by

Having for some time seen Gen. Stanley McChrystal in TV profiles and read several of his print interviews, it came as somewhat of a shock to read his quotes (and those of his top aides) from the new issue of Rolling Stone. McChrystal’s image has been that of an extremely disciplined leader devoted to serving… Continued

Agency Exec Takes Aim At BP

June 11th, 2010 by

I just spoke to Karen Hinton, president of Hinton Communications, about BP’s response to the catastrophic oil leak in the Gulf. Hinton’s perspective on the crisis is unique, as she has battled Chevron for years on behalf of environmental groups regarding that company’s oil drilling practices in the Ecuadorian rainforest. You may remember the 60… Continued

How Relevant is the Media?

June 3rd, 2010 by

In hearing that both sides in the Israeli raid on the flotilla headed to Gaza had video cameras at ready to record the action just strengthens my belief that the importance of mainstream media is becoming dwarfed by the action of taking one’s case directly to the people. Today, Israeli Prime Minister Benjamin Netanyahu posted… Continued

How Not to Leverage Video for PR

May 28th, 2010 by

As BP tries to plug the oil leaks 5,000 feet below the surface of the Gulf of Mexico, I’m thinking about those cameras that are trained on the broken pipes and gushing crude—and the millions of people who have viewed the live video feed.  We all know about the increasing use of video as a… Continued

Trust is Det. Lennie Briscoe

May 21st, 2010 by

There’s that word again. This week Google’s Sergey Brin came clean about his company’s collection of personal data through the scanning of wireless networks. And he had this to say: “Trust is very important to us. We’re going to do everything we can to preserve that trust.” I think Brin said “trust” twice because Google… Continued

First Pizza, Now Pampers

May 14th, 2010 by

Another example of the power of social media has cropped up, this time moms blaming the iconic diaper brand Pampers for giving their kids rashes. The moms have started a Facebook page that has gained traction in recent days (more than 7,000 fans) and the controversy has attracted the attention of product-safety regulators in the… Continued

Social Media Policy Parameters

May 6th, 2010 by

This morning I attended a New York Chapter PRSA event on “Developing Your Social Media Policy,” and the presenters were excellent. Alayna Francis, VP at reinsurance company Swiss Re, discussed her four-year (and counting) odyssey to ramp up social media efforts in that highly regulated industry. Her social media policy plan is in the global… Continued