Stories by Scott Van Camp

Writing About Social Capital: A Halloween Nightmare

October 29th, 2010 by

Every week at PR News I’m tasked with coming up with two lead stories. Ideally, Lead 2 should be a tactical tome, like How To Send Tweets. Lead 1 should be a more strategic, Harvard Business Review-like piece (which is tough because I’m a People kind of a guy). So for the 11/1 issue, I… Continued

Mets Pour On the PR

October 22nd, 2010 by

As we get closer to knowing which teams will play in the World Series, I came across an interesting baseball-related PR tactic today. Seems as though the New York Mets are keeping its season ticket-holders in the loop on its search for a new GM—in the form of an e-mail. The note, sent Oct. 21… Continued

NFL: Get Rid of the Junk

October 15th, 2010 by

The latest Brett Favre saga has taught me a couple things: No longer does the word “junk” mean stuff piled up in your garage; and the NFL is not fooling anyone when it talks of “seriously” investigating the hijinks of its players—like Favre/Jenn Sterger and the Jets/Inez Sainz. Case in point: The league just hired… Continued

Goldman Sachs Gets Green

October 1st, 2010 by

The timing was just about perfect. Goldman Sachs announces in a full-page ad in the New York Times and The Wall Street Journal that it is helping a clean energy company find investors, and PR News publishes crisis expert Jim Lukaszewski’s Tip Sheet on why CEOs shouldn’t hide behind CSR efforts. Of course, Goldman is… Continued

The Virtual Meet-and-Greet

September 24th, 2010 by

The digital world fascinates and puzzles me at the same time. What puzzles me is yesterday’s article in The Wall Street Journal that heralded a new twist on the “meet-and-greet” with celebrities. The twist is that there is no physical meet or greet. It’s all done via Twitter. A charity auction to raise money for… Continued

TV Goes the Way of the Phonograph

September 2nd, 2010 by

Call me old school, or just plain old, but I just can’t reconcile the findings of a new Pew Research report that says only 42% of Americans consider the TV set a necessity. I say this after staying up past midnight watching Andy Roddick get beat by Janko Tipsarevic at the U.S. Open (great match… Continued

Is CSR ‘Irrelevant’?

August 25th, 2010 by

Monday’s Wall Street Journal article that makes the case against the idea of corporate social responsibility is provocative food for thought. But just as author Aneel Karnani argues that the reasoning for CSR is flawed, I believe there’s a few flaws in his reasoning. Here’s a couple of examples: 1. Karnani: “Large companies now routinely… Continued

Summer of Slam

August 13th, 2010 by

It’s been a long hot summer here on the East Coast, and luckily for those of us who follow PR, it’s been a hot time in terms of interesting crises. From BP to Apple to HP and now JetBlue, there has always been something to jaw about by the water cooler. Actually, JetBlue appears to… Continued

Are We Heading Down a Slippery Digital Slope?

August 5th, 2010 by

I’ve been reading The Wall Street Journal‘s interesting investigative series into online privacy, “What They Know,” and it’s more than a little disturbing. Technology seems to have run amok, and perhaps we should catch up to it and put the brakes on. Consider one of the findings by the WSJ investigative team: Looking at the… Continued

PR and Happy Meals

July 27th, 2010 by

Last weekend we took a family roadtrip to Philly to attend a relative’s 90th birthday party (the guy bowls every week, and I’m not talking Wii). After walking around the waterfront Saturday afternoon, in 102-degree heat, we were anxious to get back to our air-conditioned hotel room. But we had to stop somewhere for dinner.… Continued