Stories by Scott Van Camp

PR in Afghanistan: Fruitful or Fruitless?

April 8th, 2011 by

With all of the unrest in the Middle East and North Africa, not to mention Japan’s nuclear disaster following the earthquake and tsunami, some of the attention on U.S. involvement in Iraq and Afghanistan has been deflected. However, our two-part Q&A with Air Force First Lieutenant Ray Gobberg—a communications pro in Afghanistan—shines a spotlight on… Continued

Tepco’s Nuclear Plant Disaster Plan: Disastrous

April 1st, 2011 by

You could say I’ve been on the fence on nuclear power. In fact, my backyard fence is less than 10 miles from the Indian Point plant in Westchester, New York. But after hearing about the disaster plan of Japanese energy company Tepco, which operates the now devastated Fukushima Daiichi plant in Japan, I’m starting to… Continued

NCAA, CBS Should Leverage Tourney for Japan Outreach

March 17th, 2011 by

Okay, I admit it, PR News. Today I went into CNN.com and watched the last 30 seconds of the Kentucky-Princeton game. I feel it’s my duty as an editor to explore the powerful video out there and write about it. However, in getting to the sports homepage, I went through the news homepage, which has… Continued

After the Devastation: Helping Japan and the Pacific Region

March 11th, 2011 by

It’s been pretty intense for the last several months around the world, and the earthquake and subsequent tsunamis in Japan definitely add to the drama—and human suffering. While its still too early to assess the toll, the devastation is pretty clear. So we’re asking our PR brethren to help. Of course, there are already numerous… Continued

White House Comms Should Get Its Crisis Act Together

March 3rd, 2011 by

I hate to digress from Tiger blood, but this morning’s piece in The Wall Street Journal about the West’s talk of imposing a no-fly zone over Libya (to keep Gadhafi from killing protesters from the air) struck me as a huge communications snafu for the U.S. At one end of the spectrum you have Defense… Continued

SI—Time to Put the Swimsuits Back in the Drawer

February 25th, 2011 by

Okay, I’ve had a few weeks to mull this thought over, and I’m ready to just come right out and say it. It’s time to close up the Sports Illustrated Swimsuit Edition franchise. As a reader of the magazine since I was a kid, that’s a tough thing to say. But the bikinis and body… Continued

BP Says Gulf Compensation is Too Much

February 17th, 2011 by

Interesting story in The New York Times today about BP’s Gulf strategy. After essentially going along with the $20 billion victims compensation program, BP is now arguing that fund leader Kenneth Feinberg’s proposed settlements are too generous. It’s an interesting move for a company that has been raked over the coals by the press and… Continued

PR Pros and Prince Harry Weigh In On SEO

February 11th, 2011 by

If you haven’t seen today’s story in The New York Times on SEO, make sure you read it. It covers the debate on whether writing for search engines ultimately does more harm to a brand than good, and uses the Huffington Post as an example of aggressive SEO tactics. The article is also good reference… Continued

Super Bowl Ad Sneaks Target Influencers

February 4th, 2011 by

Surprising news in the advertising world this morning. After sticking with the strategy of keeping Super Bowl broadcast spots under wraps until the game, some marketers have posted sneak peaks or even full versions of those commercials online to build buzz leading up to Sunday, says a  New York Times article. I for one think… Continued

Taco Bell: What’s In the Beef?

January 28th, 2011 by

You have to give Taco Bell some credit. The restaurant chain did not become unbunned…er, undone by charges that it’s beef isn’t all up to par. Instead, Taco Bell was proactive in responding with a detailed statement on exactly what its beef contains: 88% USDA-inspected quality beef. 3-5% water for moisture. 3-5% spices (including salt,… Continued