Stories by Seth Arenstein

10 Pain Points PR Pros Will Face in 2018—and Some Solutions

December 13th, 2017 by

It’s traditional to look to the New Year with hope and optimism. As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued

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Will NBC’s Statement on Costas Inform Fox News’ Treatment of Shepard Smith?

November 15th, 2017 by

And you thought the story of Sean Hannity seemingly changing his tune on Judge Roy Moore’s fitness for office was the only big story coming from Fox News Tuesday night. Well, one of Hannity’s colleagues at Fox News, anchor Shepard Smith, is being trounced today for speaking his mind about the weakness of evidence behind a story… Continued

TO GO WITH AFP STORY BY NATALIA RAMOS
Twitter's brand marks are seen as background of the speakers during their press conference in Sao Paulo, Brazil on Februrary 20, 2013. Twitter began hunting for clients in Brazil with an eye on the upcoming Fifa World Cup Brazil 2014 and the Rio Olympic Games 2016.  AFP PHOTO/Yasuyoshi CHIBA        (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images)

What Twitter’s Move to 280 Characters Means for PR and Marketing

November 8th, 2017 by

With President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs and with them, more advertisers. Twitter has about 330 million active users; Instagram has more than twice that number and parent… Continued

Lessons for PR During Journalism’s Bad Week

November 1st, 2017 by

You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today. This page pointed out months ago that it was a sad day for PR when revelations surfaced that a PR executive, Rob Goldstone,… Continued

Are You Sure You Want to Wing It When It Comes to Crisis?

October 17th, 2017 by

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5 p.m. ET, the city was a dark, wet mess.  That cheerful environment created a fitting backdrop for an evening session of the… Continued

Tillerson Disses the Boss: What the Morale Cleanup Might Look Like

October 4th, 2017 by

Let’s start with a question for PR practitioners: How would you, as the person charged with building and maintaining your brand’s reputation and internal morale, deal with a senior official’s derogatory comment about the CEO that eventually goes public? Before you answer, consider one of today’s top news stories. This morning, NBC News reported Secretary of… Continued

Triumph of the Words: ‘Rocket Man’ Message Hits Global Targets

September 20th, 2017 by

“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos worth a lot more”? And this one: “Nobody reads anymore, they’re all watching videos, so tell your brand’s stories with… Continued

To Celebrate Ethics Month, We Bring You ‘Reputation Launderer’ Bell Pottinger From Across the Pond

September 13th, 2017 by

Chances are we wouldn’t be writing this post had British PR firm Bell Pottinger’s demise yesterday remained a story limited to Europe and Africa. Unfortunately for the reputation of the PR industry here and abroad, Bell Pottinger was well known, which helped spread the story. The Bell in Bell Pottinger is Lord Bell, Tim to his… Continued

Early PR Lessons From Tropical Storm Harvey

August 30th, 2017 by

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued

PR Pros as Strategic Advisers, and Where It Goes From Here

August 23rd, 2017 by

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued