Stories by Seth Arenstein

Early PR Lessons From Tropical Storm Harvey

August 30th, 2017 by

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued

PR Pros as Strategic Advisers, and Where It Goes From Here

August 23rd, 2017 by

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued

PR Lessons From the Trump Letter and the Chrysler-UAW Case

August 1st, 2017 by

Mistakes of all sizes happen. We know that. PR pros often are called in after those mistakes occur. They usually attempt to mollify things. Sometimes they goof and fan the flames. At times, communicators can do very little to make things better. Mistake By The Lake Look at what happened last week and this week in Michigan.… Continued

Bad PR Week for PR, Thanks to ‘PR Exec’ Who Set Up Meeting for Trump Jr. and Russian Lawyer

July 11th, 2017 by

It’s far from certain that the most-talked-about meeting at Trump Tower—Donald Trump Jr.’s sit-down with a Russian lawyer on June 9, 2016—will amount to anything more than a rattling good story. It was promised that the Russian lawyer, Natalia Veselnitskaya, now allegedly linked to the Kremlin, could provide damaging information that would benefit the Trump presidential… Continued

10 Key PR Trends to Watch During the Rest of 2017

July 5th, 2017 by

It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued

White House Is Shaping Public Perceptions of PR, Practitioners Say—and That’s Not Good

June 20th, 2017 by

Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued

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Voice-Activated Communications Takes Next Step With Apple’s HomePod

June 6th, 2017 by

Usually Apple’s Worldwide Developers Conference (WDC) is a no-brainer, page 1 story. That it’s been relegated to the business section in some sites and newspapers this week is a reflection of the severity of global news from Europe and the Middle East crowding it off the front page. Still, the news coming out of WDC is… Continued

A Good Cause Hopes to Break Through With Good PR on Mother’s Day

May 9th, 2017 by

As PR pros know, media exposure can be a double-edged sword. Most of the time the system works: Stories that deserve to be told are told, and people who make outlandish claims only to gain press coverage usually are weeded out and silenced.  At least we hope this is so. Other times, though, PR pros… Continued

A Mad Bum Who Knows Crisis PR

April 25th, 2017 by

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson? Last Thursday (April 20) the San Francisco Giants’ Madison… Continued

If Communications Were Easy, Everyone Would Do It Well

April 11th, 2017 by

“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued