Stories by Seth Arenstein

Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging

March 14th, 2018 by

What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson Monday. While a burning question is why did a secretary of state who allegedly called his boss a “f*^&#%$ moron!” during… Continued

Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?

February 7th, 2018 by

Kevin Elliott, U.S. director, risk & crisis communications practice at Hill+Knowlton Strategies, has a favorite aphorism about crisis management: “If you treat a bad day like a crisis, you’ll turn it into one. And if you treat a crisis like a bad day, you’ll make it worse.” So should Mark Zuckerberg and company treat comedian… Continued

Outrage From Logan Paul Video and Trump’s Nuclear Tweets Puts Social Platforms on the Alert

January 3rd, 2018 by

We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued

10 Pain Points PR Pros Will Face in 2018—and Some Solutions

December 13th, 2017 by

It’s traditional to look to the New Year with hope and optimism. As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued

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Will NBC’s Statement on Costas Inform Fox News’ Treatment of Shepard Smith?

November 15th, 2017 by

And you thought the story of Sean Hannity seemingly changing his tune on Judge Roy Moore’s fitness for office was the only big story coming from Fox News Tuesday night. Well, one of Hannity’s colleagues at Fox News, anchor Shepard Smith, is being trounced today for speaking his mind about the weakness of evidence behind a story… Continued

TO GO WITH AFP STORY BY NATALIA RAMOS
Twitter's brand marks are seen as background of the speakers during their press conference in Sao Paulo, Brazil on Februrary 20, 2013. Twitter began hunting for clients in Brazil with an eye on the upcoming Fifa World Cup Brazil 2014 and the Rio Olympic Games 2016.  AFP PHOTO/Yasuyoshi CHIBA        (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images)

What Twitter’s Move to 280 Characters Means for PR and Marketing

November 8th, 2017 by

With President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs and with them, more advertisers. Twitter has about 330 million active users; Instagram has more than twice that number and parent… Continued

Lessons for PR During Journalism’s Bad Week

November 1st, 2017 by

You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today. This page pointed out months ago that it was a sad day for PR when revelations surfaced that a PR executive, Rob Goldstone,… Continued

Are You Sure You Want to Wing It When It Comes to Crisis?

October 17th, 2017 by

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5 p.m. ET, the city was a dark, wet mess.  That cheerful environment created a fitting backdrop for an evening session of the… Continued

Tillerson Disses the Boss: What the Morale Cleanup Might Look Like

October 4th, 2017 by

Let’s start with a question for PR practitioners: How would you, as the person charged with building and maintaining your brand’s reputation and internal morale, deal with a senior official’s derogatory comment about the CEO that eventually goes public? Before you answer, consider one of today’s top news stories. This morning, NBC News reported Secretary of… Continued

Triumph of the Words: ‘Rocket Man’ Message Hits Global Targets

September 20th, 2017 by

“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos worth a lot more”? And this one: “Nobody reads anymore, they’re all watching videos, so tell your brand’s stories with… Continued