Stories by Seth Arenstein

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How PR Measurement Can Put a Smile on Your Face

March 22nd, 2017 by

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it. While a surfeit of tools has made it easier than ever to… Continued

How to Get Your Pitch Accepted and Eventually Rejected

March 14th, 2017 by

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. advertising industry.   It was an effective pitch: brief, tailored to the media outlet that received… Continued

An Exemplary Life: The PR Lessons Anne Glauber Left us

March 1st, 2017 by

This was supposed to be a blog about another topic entirely. Yet the news we received late last night prompted a different blog. To set the scene: Your blogger had just returned from visiting a friend, hospitalized early Monday with an asthma attack that turned out to be heart trouble, which resulted in a triple… Continued

Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In

February 14th, 2017 by

“No man is an island entire of itself…” John Donne wrote in 1624. Ah, but get that man, or woman, to work and he or she can be positively insular. Large, public companies, midsize firms and tiny operations, to some degree, all find communication between parts of the enterprise to be a challenge. In addition, as… Continued

Responding to Crises, Delta Provides Diversity Training to Cabin Crews

January 18th, 2017 by

There’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training. The good news, of course, is that the brand is providing important training to front-line employees at a time when social media, full flights, small seats and perhaps the charged political climate have combined to… Continued

You Don’t Need Forrest Gump’s Mom for an Effective Live Video

January 10th, 2017 by

Every six months the Television Critics Association (TCA)—some 400 media folks who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks. During that time the critics, holed up in a darkened ballroom, are witness to an almost nonstop parade of broadcast, cable, and increasingly,… Continued

How to Get Your CSR Story Covered, Even Now

December 28th, 2016 by

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, which now is nearly over, it’s hard for journalists to avoid numerous… Continued

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Anne Glauber: A PR Story for the Times and Time of Year

December 13th, 2016 by

What would you do if you found out you had a life-threatening disease? Another question: What would you do with your life if you’d overcome the disease, at least for the time being? About two-and-a-half years ago a Finn Partners executive, Anne Glauber, was feeling sluggish, not an unusual predicament for a PR executive working… Continued

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Jared’s Crisis Lingers Over Subway

October 25th, 2016 by

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days. Jared Fogle, the brand’s… Continued

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Be Careful Around Those Microphones and Cameras

October 10th, 2016 by

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives and friends, including me, a journalist by day. We’re there to enjoy conversation, drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night. During cocktails I overhear two of your guests talking… Continued