Stories by Matthew Schwartz

How to Take Public Relations a Notch or Two ‘Furthur’

April 29th, 2013 by

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best described as “electric Dixieland,” is safely ensconced in the annals of Rock and roll… Continued

We’re All Geeks Now

April 9th, 2013 by

Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define the amount of data that’s at the disposal of PR and marketing professionals, the… Continued

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

February 21st, 2013 by

Major League Baseball’s Spring Training is in full swing.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from now. Watching some of the coverage of spring training on ESPN it’s not… Continued

What Message Do You Want to Send to the Hispanic Community?

February 14th, 2013 by

When Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubio tried to sneak a sip of water from a bottle off… Continued

Will PR now Become Part of Apple’s Core?

February 6th, 2013 by

It may not equal Jonas Salk discovering the polio vaccine or Albert Einstein discovering the theory of relativity, but Apple Inc.’s recent discovery of public relations is worth noting. For years the technology and consumer-products giant was notorious for treating PR as a marginal asset, at best. With its digital products having cornered the market… Continued

PR Needs to Mitigate the Negative Returns of Executive Rants

February 5th, 2013 by

What was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do better in Europe than we do in the U.S.? Hey, take a… Continued

Another Opportunity to Meld Tactical PR with Strategic Communications

January 28th, 2013 by

A couple of PR-related studies released earlier this month underscore two major challenges that PR pros now face, one that is tactical in nature and the other that is in a more strategic vein. The first study is another reminder that, in a digital age, every company is a media company and PR pros must… Continued

‘Dunbar’s Number’ may Change the Math of PR

January 16th, 2013 by

With data an increasingly important element of marketing communications, PR folks may feel like they’re starting to drown in numbers. So one more shouldn’t hurt. But this number is likely to have a much bigger impact on the ability of communications pros to do their job better, as opposed to the numbers they constantly track… Continued

For PR Pros, More Stress Means Added Responsibilities

January 9th, 2013 by

A new survey was released earlier this week saying that PR is the fifth most stressful career path, up from seventh in 2012. To anyone remotely patched into the PR field, this is not exactly earth-shattering news and should be welcomed rather than frowned upon. In the last several years the PR discipline has inexorably… Continued