Stories by jgelberg

Can Positive PR Save the Susan G. Komen Foundation?

October 1st, 2012 by

October is breast Cancer Awareness Month, and all eyes will be on the Susan G. Komen Foundation to see if they can get back to the business of raising money for breast cancer research and out of the business of digging itself out of a massive public relations hole. If you will recall, six months… Continued

Lessons from the Olympics-The Numbers Speak For Themselves

September 27th, 2012 by

While athletes from around the world were putting their skills to the test in London this summer, the research teams assembled by NBC made an Olympian effort of their own. Leading up to the Games, NBC’s research teams created a survey that would poll over 50,000 participants on their experiences with NBC’s coverage on television,… Continued

AT&T’s CSR Efforts Lack One Strong Texting Message

September 20th, 2012 by

When it comes to corporate social responsibility (CSR), words are great, but actions are what people remember. The best CSR campaigns are the ones that put companies in the most favorable light, actually make a difference and improve employee morale. Take the case of AT&T. AT&T has taken some big steps lately to get the… Continued

Come on Cubs, Step Up to the Plate

September 10th, 2012 by

Every Major League baseball player remembers his first at-bat like it was yesterday. He can tell you about the feeling of walking up to the plate, of hearing the crowd, of watching the pitcher wind up, and of course the feeling of that first pitch coming in. Adam Greenberg had that moment on the night… Continued