Stories by Diane Schwartz

The thrills and chills of interviewing job candidates

February 20th, 2008 by

Most managers have had the experience of interviewing job candidates. We’re currently interviewing for an opening in our editorial department at one of PR News’ sister publications.  I must say, there are a lot of great candidates out there. For the most part. Then there are the foot-in-the-mouth candidates who clearly have read too many… Continued

Starbucks: Sticking to its Knitting?

January 31st, 2008 by

Starbucks just announced it’s ditching sales of warm breakfast sandwiches which might have been getting in the way of the addictive aroma of its coffee. And, after opening storefronts faster than you can say half-caf, half-decaf latte, it’s closing 100 lackluster stores. Back to the sandwiches: what makes Starbucks such a strong brand? Surely not… Continued

What Gives? Nonprofit Exec Stumbles Online

January 8th, 2008 by

Judgment – it’s in shorter supplier these days, thanks to the ease of non-stop posting (and posing on ) the Web. Case in point is the judgment of Holden Karnofsky, co-founder of nonprofit research org GiveWell. Karnofsky masked his identity on an industry web site soliciting suggestions from visitors on the best source for comparing… Continued