Stories by Diane Schwartz

Let’s Make Public Relations More Relevant

September 12th, 2016 by

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued

The Art of Making Them Wait

August 21st, 2016 by

We had just settled into our table at a restaurant in midtown Manhattan a week ago. The waiter was angling to take our order and, as it turns out, he was also eager to deliver it. A business associate and I had just settled into an interesting conversation, and before we knew it: there were… Continued

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

July 20th, 2016 by

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

June 26th, 2016 by

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued

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21 Social Media Insights, Ideas and Aha Moments for Communicators

June 13th, 2016 by

Conference speakers have many ways to make a point: they can speak louder, throw up their hands, add an inflection point to a sentence and then raise their eyebrows, to name a few.  Doing a headstand on stage? You don’t see that often. But that’s what Adbul Muhammad, vp of digital development at rbb Public… Continued

Look Around You: What Don’t You See?

May 23rd, 2016 by

Portraits in the hallway. Your team. Resumes. The About Us page on your website. When you look closely at the things and people you’re surrounded by every day at work, do you get the sense that maybe you need to call shenanigans? Are all the portraits hanging in the company lobby of male leaders? Do… Continued

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If You’re Not Measuring, Then You’re Not in PR

April 25th, 2016 by

If that new car you’re shopping for doesn’t have the latest bells and whistles, it’s likely you’ll opt for the one that sports the coolest technology and whose dashboard displays practically everything except your blood pressure and daily calorie consumption. When it comes to PR measurement, however, your dashboard should be quite the opposite. It… Continued

This is the Edge You Need to Get Ahead

April 4th, 2016 by

Have you ever been in a meeting where someone is tuned out, looking down at her phone and nodding her head occasionally to give the impression, however false, that she agrees with what a colleague just said? And has that someone been you? Come on, we’ve all done it – we show up for a… Continued

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4 Sure-Fire Ways to Get a Reporter’s Attention

March 17th, 2016 by

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued

How to Forge Stronger Connections and Still Have Time for a Bath

January 28th, 2016 by

“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one out on our own. As professionals and communicators we need to not only talk to strangers to build our network… Continued