Stories by cbarnes

Marketers and PR People Equally in Need of Measurement, Xanax

January 23rd, 2008 by

Last Thursday, I attended the CMO Leadership Forum in the New York City, and it was an enlightening, if not ironic, experience.  For starters, the line-up was great: Everyone from the group VP and CMO of Eli Lily to the managing director of Google’s Creative Lab (who was in violation of the New York Athletic… Continued

Just a Green-Tinged Thought…

January 15th, 2008 by

Recently, I’ve been asked to address the concept of “green” PR a number of times. Not that this is unusual–after all, I’ve covered “green” in PR News many times. However, a recent request to come up with green-related questions for a panel on corporate responsibility got me thinking: Why the obsession with “green” when it… Continued

It’s Her Party, and She’ll Cry If She Wants To

January 10th, 2008 by

Sometimes you just can’t catch a break. Hillary Clinton knows this better than anyone: She’s publicly lambasted by detractors as being too robotic, too stoic, too strong, too emotionless, too fill-in-the-blank and, when she shows emotion in the form of a near-tear, she’s criticized as being vulnerable. Then, as her handlers looked on in what… Continued

Clemens’ Media Relations Offensive is … Well, Offensive

January 9th, 2008 by

I’ll be the first to admit that I don’t know much about baseball (only that the games seem interminable, and that the related metaphors, exhausted by every literary and non-literary genre, need to be struck from writers’ repertoires—current company included).  I’ll also say that the constant barrage of steroid accusations within the sport has diluted… Continued

Holiday Gift Guide: The Best way to Spread Love this Holiday Season

December 14th, 2007 by

‘Tis the season to be jolly and merry and giving, etc., and PR firms are going all out to spread holiday love (read: remind customers and journalists about their organization). So, as the holiday cards and gifts pour in, it’s a good time to step back and reflect on which investments are worth the money… Continued

Web Video Platforms Give PETA Something to Chew On

December 12th, 2007 by

PETA (People for the Ethical Treatment of Animals) has a storied history of going to extreme and creative measures to make a point—that animals are people too … or something like that.  PETA members are hardcore about being animal friendly and, whether you lead a veggie lifestyle or not, you have to admit: They can… Continued