Stories by cbarnes

PR vs. PR

March 11th, 2009 by

During the March 10 PR News Media Relations Forum, keynote speaker Howard Bragman (publicist to the stars and author of Where’s My Fifteen Minutes) delivered his 10 Commandments of PR.  In doing so, he made a comment that I found to be especially poignant: That PR no longer stands for public relations, but for perception… Continued

Walk the Line of Idiocy: A Sorry State in Media Relations

February 17th, 2009 by

Last week, the multiple Oscar-nominated actor (now turned rapper????) Joaquin Phoenix made an appearance on The David Letterman Show that should go down in broadcast infamy as one of the worst (or best—depending on your point of view) interviews ever captured on television. The very hirsute and nearly unrecognizable Phoenix was presumably on the late-night… Continued

Is Bad News for Advertising Good News for PR?

February 12th, 2009 by

This week, the heads of big advertising conglomerates like Omnicom and WPP confirmed what most of us already suspected: The ad outlook for the near future is incredibly grim. As the Financial Times reported on Tuesday, Omnicom President and CEO John Wren said, “We think the first nine months of this year are going to… Continued

Re: Do Not ‘Reply All’

January 29th, 2009 by

Ever wonder who came up with those e-mail sending options? Probably not, but surely you use them all the time.  Whether you cc colleagues or clients, bcc your biggest in-office ally (or legal counsel), or have a penchant for including everyone you’ve ever met on e-mail chains, your use of the world’s most impersonal personal… Continued

Welcome to the Age of Transparency

January 22nd, 2009 by

Democrats and Republicans alike watched Tuesday’s historic inauguration with a delicate combination of excitement, fear, hope and skepticism. Perhaps hope was the most widely publicized emotion, with the media sinking its teeth into every possible euphemism for change we can believe in. But alongside this hope was—and still is—fear and skepticism, as Americans know that,… Continued

For PR Pros, Are Rules Made to be Broken?

January 6th, 2009 by

“Rules are for other people.” That’s what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed with last-minute shoppers. He was joking (sort of), but the comment had a peculiar sense poignancy given the times we face in the… Continued

An Apple a Day …

December 17th, 2008 by

Clearly the old adage that “an apple a day keeps the doctor away” isn’t holding up for Apple’s financial health, which has taken repeated hits in recent months, the latest being a 2.5% decrease in stock value on Monday after analysts downgraded it. One could point to an ailing economy and penny pinching all around… Continued

Dr. Jekyll, Meet Mr. Hyde

November 17th, 2008 by

In an article in this week’s issue of PR News, I wrote about a subject that I imagine is top-of-mind for many communications executives: hiring. But I wasn’t going for a how-to piece about recruiting strategies; rather, I was thinking about a few recent horror stories I heard from executives who interviewed a candidate for… Continued

Inside the Google Campus

October 10th, 2008 by

Earlier this week, Magazine Publishers of America held their annual American Magazine Conference in San Francisco, and attendees were treated to a tour of the Google campus. Amy Novak, editor of PR News’ sister pub, offers the following glimpse inside one of the world’s most curious, creative companies that takes the concept of corporate… Continued

PR News’ Digital Summit Makes Debut

October 6th, 2008 by

Outside Manhattan’s Grand Hyatt Hotel, the air buzzed with talk about the previous night’s Vice Presidential Debate and the then-still-unapproved federal bailout bill (a situation that subsequently changed), but inside the halls of Ballroom D the focus was on one topic only: digital PR. The subject matter and its manifold uses set the stage for… Continued