Stories by cbarnes

When Speakers & Marketers Don’t See Eye-to-Eye

June 11th, 2009 by

As the editor of PR News, I am partially responsible for securing speakers and content for our various events (webinars, conferences, etc.). While the logistics themselves are usually painless, I have encountered a number of instances in which I realize (only after receiving the presentations the speakers plan to give) that the content only vaguely… Continued

Ghost-Tweeting: How Legit Is It?

May 29th, 2009 by

Ghostwriting has been a staple of business and academia for ages, and it’s something most people seem to have grown comfortable with. True, it is a bit distasteful to think that a high-profile executive or professor received a byline for something authored by his/her assistant, but then we think: They spent many years ghostwriting for… Continued

Employees’ Privacy versus Employers’ Right to Monitor

May 22nd, 2009 by

Managers have long been wary of their employees’ extracurricular activities in cyberspace, whether it’s a question of their profiles on social networks or the content of their personal blogs. There have even been a slew of well-documented tête-à-têtes between employees and their bosses, usually occurring when the latter unceremoniously fires the former for their digital… Continued

Banking on Twitter

May 14th, 2009 by

I’m not gonna lie: I’m not a fan of Twitter. That’s not to say I believe it to be irrelevant or unnecessary to present-day PR initiatives … I just don’t like it. For many users, it’s just one more platform for indulging in “talking at” anyone who will listen. Whether it’s useless posts (hyperlinks without… Continued

Here’s Your Pink Slip, but Keep in Touch

May 5th, 2009 by

The global recession has prompted layoffs far and wide, and an ever-growing number of the employees being shown the door aren’t the bottom-of-the-barrel in terms of skills and contributions; rather, very often they are competent, capable workers who are so good that their ailing companies can’t afford them. Perhaps this sad reality has contributed to… Continued

Update on The Domino’s Effect: Interview with Tim McIntyre

April 27th, 2009 by

Last week, PR News publisher Diane Schwartz wrote this blog post about the Domino’s YouTube crisis, in which two employees videotaped themselves doing unsavory things to food and then posted the clip on YouTube. As an update to the story, PRN guest columnist Mike Smith got an exclusive interview with Tim McIntyre, Domino’s VP of… Continued

Image Rehab, Eliot Spitzer-Style

April 21st, 2009 by

What do you do when you go from governor of New York to Client No. 9 overnight? That’s what Elliot Spitzer and his communications team was asking themselves almost exactly one year ago, when Spitzer landed in the center of a prostitution scandal that prompted his resignation from office, not to mention his damnation to… Continued

Social Media: Big Brother or the Ultimate Driver of Transparency?

April 9th, 2009 by

Despite being a big believer in all the glories of social media, I’m still suspicious of its undeniable “Big Brother” characteristics. Let’s face it: Nothing whispered into the black hole of the World Wide Web is sacred–not from employers, law officials, parents, children, spouses … you name it. Sometimes I’m inclined to loathe this connectivity… Continued

Redefining ‘Innovation’

April 2nd, 2009 by

Economist correspondent Vijay Vaitheeswaran is currently speaking at the Arthur Page Society Spring Meeting on the topic of “Sustaining Value in a Drastically Altered Economy,” and he is proposing an interesting take on a buzzword that has become jaded  from overuse: Innovation. He argues that, while “the only way through today’s perfect storm is innovation,”… Continued

Blogging Tips from Kanye West

March 17th, 2009 by

Hip hop mogul Kanye West has his own blog, which he updates early and often.  And by “he,” I mean two employees. Though he reportedly denied using ghost bloggers in the past, New York magazine’s Vulture caught up with him at an event and asked how he finds the time to post so frequently, to… Continued