Archive: October 2017

Are You Sure You Want to Wing It When It Comes to Crisis?

October 17th, 2017 by

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5 p.m. ET, the city was a dark, wet mess.  That cheerful environment created a fitting backdrop for an evening session of the… Continued

Does PR Have a Reputation Problem with the Media?

October 16th, 2017 by

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued

What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines

October 11th, 2017 by

We’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued

Tillerson Disses the Boss: What the Morale Cleanup Might Look Like

October 4th, 2017 by

Let’s start with a question for PR practitioners: How would you, as the person charged with building and maintaining your brand’s reputation and internal morale, deal with a senior official’s derogatory comment about the CEO that eventually goes public? Before you answer, consider one of today’s top news stories. This morning, NBC News reported Secretary of… Continued