Archive: July 2017

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

July 24th, 2017 by

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued

Delta Drops the Usual Customer Care Persona on Twitter—and Coulter Tweets On

July 18th, 2017 by

Delta Air Lines jettisoned the bland, cheery persona employed typically by social customer care representatives in favor of stoic sarcasm in two now-notorious Twitter replies to author and political commentator Ann Coulter on Sunday, July 16. Coulter, furious that she had been moved from a seat she had paid extra for on a July 15… Continued

Bad PR Week for PR, Thanks to ‘PR Exec’ Who Set Up Meeting for Trump Jr. and Russian Lawyer

July 11th, 2017 by

It’s far from certain that the most-talked-about meeting at Trump Tower—Donald Trump Jr.’s sit-down with a Russian lawyer on June 9, 2016—will amount to anything more than a rattling good story. It was promised that the Russian lawyer, Natalia Veselnitskaya, now allegedly linked to the Kremlin, could provide damaging information that would benefit the Trump presidential… Continued

United We Stand, Divided We Become a Trending News Story

July 6th, 2017 by

Here’s one question you don’t want to be asked by a brand representative when you’re trying to resolve an ongoing issue: “Who did you speak to the last time you tried to resolve this?” Once you hear that question, you know you’re sunk. Implicit in that seemingly helpful question is a passing of the buck,… Continued

10 Key PR Trends to Watch During the Rest of 2017

July 5th, 2017 by

It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued

Got an Extra $250k in Your PR Budget?

July 5th, 2017 by

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less be handed a bigger slice of the pie. But when pushed, they usually say they’d spend the extra mil on… Continued