Archive: December 2016

How to Get Your CSR Story Covered, Even Now

December 28th, 2016 by

It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, which now is nearly over, it’s hard for journalists to avoid numerous… Continued

Delta, We Thank You and Your Competitors for the Crisis Management Test Cases

December 21st, 2016 by

Is there an industry more vulnerable to crises than the airline industry? On the one hand you have the usually catastrophic nature of airplane crashes and terrorist attacks; on the other you have on every plane aggravated, gaseous, claustrophobic passengers packed like Pringles in a tube, armed with smartphones, ready to broadcast to the world… Continued

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Anne Glauber: A PR Story for the Times and Time of Year

December 13th, 2016 by

What would you do if you found out you had a life-threatening disease? Another question: What would you do with your life if you’d overcome the disease, at least for the time being? About two-and-a-half years ago a Finn Partners executive, Anne Glauber, was feeling sluggish, not an unusual predicament for a PR executive working… Continued

How to Begin the Search for Your Brand’s Visual Identity

December 8th, 2016 by

Taco Bell is often held up as a brand that knows what it’s doing on social media. Before you follow Taco Bell on Snapchat and steal its ideas, take a look inward. Are burritos and tacos woven into your so-called brand DNA? Does your brand serve the needs of hungry interstate truckers and night denizens… Continued