Archive: August 2016

Digging Deeper on the EpiPen Crisis

August 31st, 2016 by

Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in… Continued

The Art of Making Them Wait

August 21st, 2016 by

We had just settled into our table at a restaurant in midtown Manhattan a week ago. The waiter was angling to take our order and, as it turns out, he was also eager to deliver it. A business associate and I had just settled into an interesting conversation, and before we knew it: there were… Continued

How to Make Your Community the Heart of Your Content Strategy

August 16th, 2016 by

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if an article or blog post idea will resonate with your target audience, or if content shared on Twitter, Facebook or Instagram (or Snapchat, if you don’t… Continued