Archive: March 2016

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Time to ‘Resurrect’ That Crisis Plan on Your To-Do List

March 30th, 2016 by

Are these signs of the times? Last week a sports announcer was pilloried for what some felt was an inappropriate remark. The University of Virginia men’s basketball team in the Elite 8 of the NCAA tournament had what seemed to be a comfortable 15-point lead over Syracuse with fewer than 10 minutes to play. When… Continued

How to Tell Your CEO It’s Time to Radically Change Your Communications Strategy

March 17th, 2016 by

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan DiSciullo, PR director, markets, sectors and firmwide leader at PwC, casually dropped this information at PR News’ recent Business Leadership… Continued

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4 Sure-Fire Ways to Get a Reporter’s Attention

March 17th, 2016 by

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued