Archive: September 2014

Does ‘Building Relationships’ With Journalists Matter? Not If You Ask Journalists

September 25th, 2014 by

I was moderating a PR News session in Boston on communicating with journalists, and I thought it was going rather well. We had two veteran PR pros and two veteran journalists (one a broadcast journalist, the other a newspaper reporter), and we had some disagreement. The PR pros talked about the value of building relationships… Continued

Measure Twice, Cut Once? How About We Just Measure!

September 15th, 2014 by

Measurement is one of those irrefutable initiatives in the PR and marketing world.  You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many practitioners do not take measurement seriously. Is PR Measurement like hand washing at the restroom? Let’s face it: there are… Continued

The NFL, the Ravens, and Ray Rice: Does it Really All Come Down to a Video?

September 8th, 2014 by

Today, the Baltimore Ravens cut Ray Rice, the running back who was involved in an ugly altercation in February with his then fiancé, and now wife, Janay Palmer. The NFL followed the Ravens’ action by suspending Rice indefinitely. What a difference a video makes. The contract cancellation and the suspension come just a month and… Continued

‘Meet the Team,’ Ferguson and PR’s Diversity Problem

September 2nd, 2014 by

Take a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are worth… Continued