Archive: August 2014

3 PR Lessons from the Ice Bucket Challenge

August 21st, 2014 by

Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word… Continued

Ferguson, Missouri: When You’ve Lost Control of the Story, and the Situation Itself

August 14th, 2014 by

I’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations with law enforcement. I paid oblique attention for the first few days, but was shocked this morning (Thursday, August 14)… Continued

6 Things to Learn From “Band of Brothers” and a Week at the Beach

August 11th, 2014 by

I have a stack of business books that I’ve either started reading or plan to start reading soon. I’m looking forward to getting into them, and I took three of them with me for a vacation last week on the beach in North Carolina. As it turns out, I didn’t read any of my business… Continued

For PR pros, ‘Disruption’ Needs to Move Beyond Just Conversation

August 6th, 2014 by

It’s taken absolutely no time for the phrase “disrupt your brand before it gets disrupted” to turn into one of the biggest clichés in PR and marketing circles. But it’s a cliché because it’s true. PR pros now face a marketing world fraught with change, and if anybody tells you they know how to keep… Continued

4 Ways to Get a Reporter to Pay Attention to You

August 4th, 2014 by

Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had time for telephonic activities. Surprise: they do! And they will take your call if you lay the groundwork first. They… Continued