Archive: July 2014

What’s Your Mona Lisa? Finding the Fascination and Framing It Well

July 28th, 2014 by

It’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to… Continued

LeBron James Learns a Lesson in Effective PR

July 14th, 2014 by

LeBron James’ stunning announcement on Friday that he was heading back to Cleveland and rejoining the Cavaliers provides some food for thought for PR pros. Make that a feast. For starters, it certainly didn’t go unnoticed that James chose Sports Illustrated—if ever there was a symbol of traditional media—to tell the world that he was… Continued

3 Wise Ways to Tie Your PR to Sales

July 7th, 2014 by

It’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating the link between PR and the top or bottom line.                                                                                                                   While PR can sometimes directly be tied to sales, I… Continued