Archive: May 2014

Business Conversations That Make Me Lose Sleep

May 30th, 2014 by

Which workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both are also general managerial challenges. I recently read an interesting column in Business Insider about the toughest conversations you can… Continued

Target CMO Sends a Powerful Message to PR Field

May 20th, 2014 by

Rumors continue to swirl that Target CMO Jeff Jones may be named as the company’s new CEO. Target is looking to fill the top slot after it announced earlier this month that CEO Greg Steinhafel had stepped down. Steinhafel’s departure was precipitated by a massive security breach late last year in which hackers may have… Continued

The One Thing Every PR Person Needs to Do

May 15th, 2014 by

“PR is losing its leadership position in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over… Continued

Path to the Corner Office for Women Is a Shared One

May 13th, 2014 by

Walk into any gathering of communications professionals and the first thing you’ll notice is the large percentage of women—many of them brilliant, accomplished and primed for leadership in corporate America. Then consider sobering reality: Women hold 4.8% of Fortune 500 CEO positions and 4.8% of Fortune 1000 CEO positions. Within PR itself, at the agency… Continued

Is There a Game of Thrones Character on Your Team?

May 5th, 2014 by

I am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face it: you need a break from your cerebral workday to think or water-cooler-talk about your favorite TV show, be it… Continued

Winning in the Court of Public Opinion

May 2nd, 2014 by

It’s a PR nightmare. Imagine your brand is under siege because one of your own uttered some repugnant remarks that found their way into the media and went viral. All hell is breaking loose and the “talent” that has made your brand very rich and very popular is putting the squeeze on you to make… Continued