Archive: November 2013

11 Sources of Literary Inspiration for PR Pros

November 26th, 2013 by

When I want to cleanse myself of all the bad sentences I’ve read or written, I go back to the same, reliable tonics: the books and stories written by Dashiell Hammett and Raymond Chandler. Whether you’re a PR professional or a journalist, you deal, essentially, in sentences, and you probably have your own writing masters… Continued

The Give and Take of Media Relations

November 25th, 2013 by

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the Public Relations trade, as is the case this week with an unflattering article by The New York Times’ Haggler (Pulitzer… Continued

Perception Versus Reality in PR

November 19th, 2013 by

Earlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and me always trusting his judgment and willing to take a call. Why was I so willing? Because he’s a thoughtful… Continued

The Deadening Consequences of An Overreliance on Data

November 13th, 2013 by

One of the more insidious aspects of living in a digital age is not having enough time to read full-length articles as much as I like.

Sure, I make a valiant effort to read that wholly absorbing, 20,000-word piece in The New Yorker or a wonderful essay in Harper’s.
But then the distractions kick in, most of them self-inflicted

When to Apologize

November 11th, 2013 by

As I write this I’m watching a report on MSNBC criticizing the apology issued by 60 Minutes for a report last month about the attack on the embassy in Benghazi. The apology, by correspondent Lara Logan, was not enough—that was the consensus. “It was not nearly satisfying,” said guest David Brock. “I thought it was… Continued

What’s First, Technology or Content?

November 7th, 2013 by

I’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology solutions for media consumers. New utilities—new ways to interact with content—seems to be more important than the content itself. Think… Continued

The 10 Tough Questions to Ask Yourself Now

November 4th, 2013 by

“Anything bothering you?” That was the question posed by my physician during a recent annual check-up. As he peered at my chart which was looking pretty boring in a good way, I wondered whether I should share something small, like “I get headaches every now and then.” Or should I tell him I’m feeling great,… Continued