Archive: October 2013

Reflections on the State of PR, Via the PRSA Annual Meeting

October 31st, 2013 by

I attended the Public Relations Society of America’s annual meeting this week in Philly, and as so often happens when you get out into the field to listen, think and discuss things with your peers, I came back to the office with some valuable new perspectives. The event itself left few stones unturned regarding the… Continued

Be Aware: The Percentage of Funds Actually Going to a Cause Will Become Part of Your CSR Story

October 28th, 2013 by

Amid all the noise surrounding Barneys New York and its alleged racial profiling, and whether the rap mogul Jay-Z should back out of his partnership with the luxury retailer, came this little noticed fact: Only 25 percent of the proceeds from the partnership, where sales are intended to benefit Jay-Z’s Shawn Carter Foundation, will actually… Continued

9 Tips for Public Speakers Who Hate Public Speaking

October 21st, 2013 by

Butterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting, a conference, a general session, on a panel, or on your own. For most of us, it’s about getting out… Continued

What I Learned at Comic Con

October 14th, 2013 by

For reasons that escape me now, I said yes to my son Max when he asked if we could go to Comic Con together this past weekend.  Sounded like a fun day out in New York City: hanging with 125,000 pop culture fans at the Javits Center, more than half of whom came dressed as… Continued

Why is There a “Free Fall” in Media Advertising, and What Does it Mean for PR?

October 7th, 2013 by

Last week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the first of next year. What especially caught my eye was this observation: “The advertising market for business publications is in… Continued

Yucky Comments Can Sometimes Be a Beautiful Thing

October 1st, 2013 by

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative (if not contrarian) view of the party line and say to the top brass, “That may not be the best… Continued