Archive: February 2013

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

February 21st, 2013 by

Major League Baseball’s Spring Training is in full swing.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from now. Watching some of the coverage of spring training on ESPN it’s not… Continued

BlackBerry’s PR Life Lessons

February 19th, 2013 by

A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions and products by, and adapt quickly. Lesson 2… Continued

What Message Do You Want to Send to the Hispanic Community?

February 14th, 2013 by

When Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubio tried to sneak a sip of water from a bottle off… Continued

Battle Facebook Fatigue with Compelling Content

February 11th, 2013 by

While Facebook continues to be the social platform of choice for many brands, a couple of interesting studies released last week could trip an alarm for communications pros. A Pew study found that the majority of the 1,000-plus people surveyed said they have taken breaks from Facebook at some point, and those breaks can be… Continued

There’s Nothing Fishy About The Weather Channel’s #Nemo Hash Tag

February 10th, 2013 by

The tweet caught my eye: “Don’t support The Weather Channel by calling this storm Nemo.” But I liked that name, and so did thousands of tweeters who tucked #Nemo into their 140-character updates. While not intended as the cute Nemo fish of Disney/Pixar movie fame, the name lent some unintended levity to what was promising… Continued

Blaming it on PR: A Cautionary Tale

February 8th, 2013 by

“It’s PR’s fault.” This is what a reporter acquaintance for a daily publication recently told me, as she was lamenting the inability to set up a meeting with a top executive at a major trade show coming up. “They didn’t get back to me, and then the head of the company was mad that we… Continued

20 Annoying Behaviors During Meetings

February 8th, 2013 by

Meetings are both a blessing and a curse. On one hand, great ideas and solutions abound when you bring people into a room, face to face.  People learn from one another and also get to know their colleagues better.  Ideas, concepts, hot-button issues can get lost in translation via email, phone or memo.  A great… Continued

Will PR now Become Part of Apple’s Core?

February 6th, 2013 by

It may not equal Jonas Salk discovering the polio vaccine or Albert Einstein discovering the theory of relativity, but Apple Inc.’s recent discovery of public relations is worth noting. For years the technology and consumer-products giant was notorious for treating PR as a marginal asset, at best. With its digital products having cornered the market… Continued

PR Needs to Mitigate the Negative Returns of Executive Rants

February 5th, 2013 by

What was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do better in Europe than we do in the U.S.? Hey, take a… Continued

Super Bowl Momentum: How Would You React When the Lights Go Out?

February 4th, 2013 by

As you were waiting for the lights to go back on in New Orleans last night, were you thinking to yourself: if this were my Super Bowl, what would I be saying to my team? What would I be doing to keep my team on the winning side? And is some poor worker at the… Continued