Archive: January 2013

Boy Scouts Gay Policy Reversal-Read the Fine Print

January 30th, 2013 by

The announcement this week by the Boy Scouts of America that it was considering reversing its policy of not allowing gays to join its ranks was front-page news. After all, the organization has fought tooth and nail—going all the way to the Supreme Court in 2000—to keep gays out. Now, with the announcement that it’s… Continued

Another Opportunity to Meld Tactical PR with Strategic Communications

January 28th, 2013 by

A couple of PR-related studies released earlier this month underscore two major challenges that PR pros now face, one that is tactical in nature and the other that is in a more strategic vein. The first study is another reminder that, in a digital age, every company is a media company and PR pros must… Continued

Restaurant Chains Lead CSR Charge

January 25th, 2013 by

The news this week that McDonald’s will use only Alaskan Pollack—sustainably fished in the wild—in its Filet-O-Fish and Fish McBites products, proves the point that corporate social responsibility is taking the business world by storm. And these days the restaurant industry appears to be leading the CSR charge. The Los Angeles Times reported this week… Continued

FOMO: Don’t Let It Sting You

January 23rd, 2013 by

Is your Fear of Missing Out (FOMO) flaring up? Are you anxious because all your friends are hanging out and you are at home scarfing down the last spoonful of Ben & Jerry’s? Or perhaps you have FOMO because you haven’t tweeted in three hours or haven’t posted on Facebook in two days. While not… Continued

The Armstrong Interview: What He Didn’t Say

January 18th, 2013 by

It was with a heavy dose of predictability that the country waited to hear Oprah interview Lance Armstrong on Thursday night. We knew he was going to admit that he was doping. He prepared the world for this weeks ago, though there was speculation that he might reveal more.  When asked by Oprah variations on… Continued

‘Dunbar’s Number’ may Change the Math of PR

January 16th, 2013 by

With data an increasingly important element of marketing communications, PR folks may feel like they’re starting to drown in numbers. So one more shouldn’t hurt. But this number is likely to have a much bigger impact on the ability of communications pros to do their job better, as opposed to the numbers they constantly track… Continued

The Digital/Social War Room Gains Steam

January 15th, 2013 by

Who can forget the photo of President Obama and prominent members of his administration anxiously watching monitors while the assault on Osama Bin Laden’s hideout in Pakistan went on in real-time. Now it seems that brands are having their own “Zero Dark Thirty” moments, in terms of monitoring digital and social campaigns. Okay, maybe the… Continued

Flu Epidemic Highlights Messaging Mojo of CDC

January 11th, 2013 by

Flu season is upon us, and in a big way. Today the story broke that flu-related deaths have now reached the “epidemic” level. With two small kids, that’s a worry to me. Then I began reading what the Centers for Disease Control and Prevention had to say on their regular morning conference call to reporters,… Continued

For PR Pros, More Stress Means Added Responsibilities

January 9th, 2013 by

A new survey was released earlier this week saying that PR is the fifth most stressful career path, up from seventh in 2012. To anyone remotely patched into the PR field, this is not exactly earth-shattering news and should be welcomed rather than frowned upon. In the last several years the PR discipline has inexorably… Continued

13 for ’13: A Baker’s Dozen of PR To-Do’s

January 7th, 2013 by

Now that your personal New Year’s Resolutions are sealed, it’s time to think about what sort of impact you plan to make this year for your company, your stakeholders and, just as importantly, for yourself. To help, I’ve compiled 13 action items, in the hope that a few of these will resonate with you. I… Continued