Archive: December 2012

Toyota’s Reputation Still Needs Repairing After $1 Billion Settlement

December 28th, 2012 by

In 2009 and 2010 Toyota faced a doozy of a crisis when some customers reported that the cat company’s vehicles were accelerating without warning, causing accidents, injuries and deaths. The accusations sent Toyota’s sales reeling, while its reputation as a maker of safe and dependable cars took a nosedive. Now, nearly four years later, Toyota… Continued

Netflix Streaming Snafu Highlights Friend-Foe Relationships

December 26th, 2012 by

Christmas Eve 2012 was not an enjoyable one for Netflix, the popular streaming video service. That night, customers across Canada, Latin America and the U.S. hit snags in streaming the company’s movies and TV shows into their homes—via various devices like gaming consoles and DVD players. The snafu was nowhere near the seriousness of the… Continued

PR Lessons Learned: Greatest Hits of 2012

December 19th, 2012 by

As PR News readers know, we’re big on lessons learned. Many of these PR lessons result in tried and true tactics, like “measure everything” and “listen to your target audiences.” Because 2012 is drawing to a close, I’ve compiled my own “lessons learned” list for 2012, drawn from some very public PR dust-ups. Here are… Continued

What’s Your Sentence?

December 18th, 2012 by

The story goes that journalist Clare Booth Luce once asked President John F Kennedy what his one sentence was, that a “great man is a sentence”. Concerned that Kennedy was more “a paragraph” than a sentence, Booth (one of the first females to serve in Congress) was making a point that he needed to focus.… Continued

Research Without Insight Is Just Trivia, and Causes Nightmares

December 14th, 2012 by

PR pros who are serious about measurement are flooded in data. They’re swimming in it. Sometimes they contract with measurement and monitoring companies, which provide them with bucketloads of data. They may also be getting data from in-house marketing analysts. And then there is data from their own surveys and from Google Analytics. With their… Continued

12-12-12 Concert for Sandy Relief Highlights Goodwill

December 12th, 2012 by

By now most of us are aware of “12-12-12: The Concert for Sandy Relief,” set for tonight at New York’s Madison Square Garden. The concert’s lineup is a who’s who of rock royalty (including The Who, by the way), and more than 2 billion people worldwide around will have broadcast access to the concert. Since… Continued

Apple to Create Jobs in U.S.-PR Ploy or Sincere Effort?

December 10th, 2012 by

Last week, Apple’s Tim Cook announced that his company would invest $100 million to move a portion of its Mac manufacturing back to U.S. shores in 2013. Cook told Bloomberg that “Next year we’re going to bring some production to the U.S.” This was met with praise by the majority of business and economic pundits… Continued

Where Do You Find Inspiration?

December 7th, 2012 by

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what has inspired them in their PR career. Many of our young honorees mentioned the… Continued

Latest Subject-Line Study Offers Actionable Data

December 4th, 2012 by

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring you tie your e-mails to social networks for maximum effect. Then there’s making a good first impression:… Continued

9 Quick Tips to Get a Reporter’s Attention

December 3rd, 2012 by

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public Relations. Some things never change for a reason. At the PR News… Continued