Archive: October 2012

Was Press Release Ruling the Right Stuff?

October 29th, 2012 by

Warning: A press release has been deemed as promotional in a court of law, which could result in a lawsuit. Late this week I received one of Michael Lasky’s law alerts, and it really got my attention. Lasky, an attorney at Davis & Gilbert LLP, is always ready to offer sage legal advice to communication… Continued

The OHIO Rule: Only Handle It Once; Easier Said Than Done.

October 25th, 2012 by

How many emails do you open every day that you choose not to respond to, saying to yourself, “I’ll get to that later”?  How many papers, magazines, memos come across your desk that you put in a pile to read later? Worse yet, how many conversations do you have with peers, direct reports and customers… Continued

Tired of Election News? Here’s What You’ve Missed

October 23rd, 2012 by

Maybe it’s just me, but are you getting presidential election fatigue? With all of the talk of spin rooms, binders, “optimal” and fact checking, I’m ready to go out and vote this afternoon just to be done with it. Being a PR pro, you’re most likely a voracious consumer of news and information. But the… Continued

Blood, Sarcasm, Fake CEO (and Social Media) Make For A Perfect Viral Campaign

October 19th, 2012 by

It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as well embrace and learn from it. The most recent is Bodyform’s response to a British… Continued

CSI-The Biz-Ness of Giving Back

October 16th, 2012 by

I have to admit, ever since I began covering Corporate Social Responsibility issues close to three years ago when I started as editor of PR News, I’ve been somewhat skeptical. I questioned whether organizations really give back, help their own communities and people around the world—while tying it all to the business bottom line. After… Continued

PBS PR Flies High Through Big Bird Story

October 10th, 2012 by

After last week’s presidential debate, Big Bird was big. I mean really big. Perhaps bigger than he’s been in a long time. After Republican challenger Mitt Romney told the world that Sesame Street‘s famed character would likely be killed if Romney were elected president (meaning no more federal funding for PBS), Big Bird was ever… Continued

Don’t Do It! 7 Cardinal Mistakes of Event Attendees

October 8th, 2012 by

Event season is upon us and there’s no better time to catch up on Facebook, respond to old emails and make some Amazon purchases, right? Of course not.  But in this age of short attention spans and social media consumption, the term “face to face meeting” is rather quaint and seemingly optional –  even if… Continued

The Big Blur Theory: PR’s New Role Will Be a Wondrous Fusion

October 5th, 2012 by

You’re in PR, but you’re really in Customer Service.  And in Human Resources.  Add to that Marketing and Investor Relations. Oh, you’re also in Sales.  Welcome to the new PR, where the lines are blurry and your role is no longer boxed in and only slightly matches the job description you received way back when.… Continued

Can Positive PR Save the Susan G. Komen Foundation?

October 1st, 2012 by

October is breast Cancer Awareness Month, and all eyes will be on the Susan G. Komen Foundation to see if they can get back to the business of raising money for breast cancer research and out of the business of digging itself out of a massive public relations hole. If you will recall, six months… Continued