Archive: September 2012

New Myspace Has the Perfect Celebrity Spokesman

September 28th, 2012 by

How do you bring an old social media brand back from the dead? That’s the challenge for the new owners of Myspace, the once-popular and pioneering social media platform that hit its stride in the mid-2000s, but flamed out thanks to an upstart social destination called Facebook. So here’s what the Myspace owners have done… Continued

Paying it Forward by Taking Mentoring to the Sponsorship Level

September 28th, 2012 by

Many of us were told when we were young to not always take credit for a job well done; to deflect and practice humility.  Don’t put your name in bold letters next to a project. It’s good advice, but has it impaired women’s ability to break through the glass ceiling? Are women now afraid to… Continued

Lessons from the Olympics-The Numbers Speak For Themselves

September 27th, 2012 by

While athletes from around the world were putting their skills to the test in London this summer, the research teams assembled by NBC made an Olympian effort of their own. Leading up to the Games, NBC’s research teams created a survey that would poll over 50,000 participants on their experiences with NBC’s coverage on television,… Continued

Do it First: The First 5 Minutes of Your Work Day

September 24th, 2012 by

At my middle school son’s open house last week where we met the teachers and heard about their teaching philosophies, I noticed a trend that just might be applicable to us adults. When the students walk into the classroom every day, they immediately begin the “do it first” exercises: write down the homework for that… Continued

AT&T’s CSR Efforts Lack One Strong Texting Message

September 20th, 2012 by

When it comes to corporate social responsibility (CSR), words are great, but actions are what people remember. The best CSR campaigns are the ones that put companies in the most favorable light, actually make a difference and improve employee morale. Take the case of AT&T. AT&T has taken some big steps lately to get the… Continued

PR Folks—What’s Wrong With This New York Times Article About You?

September 17th, 2012 by

The essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication.  This deal is sometimes made conditionally before the interview takes place, or as an informal request post-interview that carries a lot of weight and inference of future access… Continued

I Heard the News Today, Oh Boy

September 12th, 2012 by

Did you hear? Apple is launching a new iPhone. Of course you heard! Just about everybody around the world heard and they heard it within nanoseconds of the curtain going up on the much-anticipated iPhone 5. The reviews were all over the place. Just look at the early headlines: The New York Times was impressed:… Continued

Come on Cubs, Step Up to the Plate

September 10th, 2012 by

Every Major League baseball player remembers his first at-bat like it was yesterday. He can tell you about the feeling of walking up to the plate, of hearing the crowd, of watching the pitcher wind up, and of course the feeling of that first pitch coming in. Adam Greenberg had that moment on the night… Continued

NFL Season Kicks Off with PR Issues to Tackle

September 5th, 2012 by

The long nightmare that has been haunting sports fans for the past six months is finally over. Football is back. With the Dallas Cowboys opening the season with a win over the New York Giants  on Wednesday, Sept. 5, there will be plenty of story lines to follow as 32 teams begin the long journey… Continued

Are You Better Off Now than 4 Years Ago? Your Answers May Surprise You

September 4th, 2012 by

“Are you better off today than you were 4 years ago?” That’s the question Republicans are imploring Americans to answer as they make their way to the voting booths in a few months.  Let’s put politics and party affiliations aside and apply this question to you and your career, to you and your company. Most… Continued