It wasn’t long after the Colorado shooting during a midnight showing of The Dark Knight Rises on July 20 that questions arose as to whether the movie would be pulled from theaters nationwide. The Wrap reported that Warner Brothers, the studio behind the movie, was considering the cancellation of all screenings.
It’s an awful business decision any way you look at it: go ahead with the screenings and rake in the profits, and risk being perceived as heartless and insensitive; or cancel all screenings and forego huge profits.
The biggest risk for Warner is the possibility of a second act of violence, should it choose to go ahead with the screenings.
Whatever course of action Warner Brothers takes now will reflect long term on the company and the movie and, short term, possibly on the safety of moviegoers. I’m guessing that the company will cancel screenings for a short time—the risk of a copycat act is too great, and the cost of one more killing would be too high a price to pay, in every sense of the word.
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