Archive: July 2012

Your Boss Has Weighed In on Your Tweet, and He Thinks It Was ‘Idiotic’

July 30th, 2012 by

Danny Boyle’s London Olympics opening ceremony production on July 27 played like a bombastic, funhouse mirror held up to the U.K. with the world’s citizens as sideline spectators, and inspired Aidan Burley, a Conservative member of Parliament, to tweet that it was “multicultural leftie crap.” On July 30 came the rejoinder from his boss, Prime Minister… Continued

The Death of Rory Staunton and the Power of the Press

July 24th, 2012 by

On July 11, 2012 a heartbreaking story about a 12-year-old boy, Rory Staunton, who died on April 1 at NYU Langone Medical Center of severe septic shock, appeared in the The New York Times. Written by Pulitzer Prize-winning journalist Jim Dwyer, the article set off an intense debate online and within the medical community over… Continued

TJ Maxx Gets Hip, Responds to Jay-Z Lyrics

July 23rd, 2012 by

“Used to shop at TJ Maxx back in ’83. I don’t even know it was open then. I didn’t know Oprah then.” Who would have thought that a simple line from a rap lyric would turn a corporate brand into the talk of the Internet? When Jay-Z was reminiscing about his “hard times” before he… Continued

A Tough Decision for Dark Knight’s Studio

July 20th, 2012 by

It wasn’t long after the Colorado shooting during a midnight showing of The Dark Knight Rises on July 20 that questions arose as to whether the movie would be pulled from theaters nationwide. The Wrap reported that Warner Brothers, the studio behind the movie, was considering the cancellation of all screenings. It’s an awful business… Continued

Is Greenpeace’s Shell Arctic Drilling Send-Up Going Too Far?

July 19th, 2012 by

While it’s true that the Internet and all it has to offer has propelled marketing and communications creativity to new heights, Greenpeace and Shell’s digital dust-up this summer might beg the questions: Just how high does this creativity need to go, and at what cost? If you haven’t heard, in a campaign against Shell’s Arctic… Continued

Who’s Going to Push the Boy Scouts Into the 21st Century?

July 18th, 2012 by

We pay a price when we close our eyes to what’s going on in the world beyond our daily routines. We also pay a price when we do pay attention to that larger world. In this morning’s New York Times is a picture of a wounded child in Qusayr, Syria, a victim of a bombing… Continued

Penn State Needed a ‘Voice of Reason’

July 13th, 2012 by

Given the continuing, intense media coverage of the report on the Penn State scandal by former FBI director Louis Freeh, there’s no doubt that what was in that report has hit the public like a sledgehammer. Freeh called the behavior of key figures involved in the scandal, including football coach Joe Paterno, “callous and shocking.”… Continued

4 Things PR Pros Should Never Say to a Journalist, and Vice Versa

July 12th, 2012 by

Sometimes it’s good to go back to basics in the School of Media Relations. I am reminded of this after receiving a dozen emails this week and a few phone calls from PR professionals that were (to put it nicely) off target.  Having been on both sides of the business, media and PR, I know … Continued

For a Power Utility, a Heat Wave’s a Bad Time for Self-Reflection

July 10th, 2012 by

Like many in the U.S., I’ve been doing my best to stay cool in the midst of record-breaking heat the last couple of weeks. Living in the Washington, D.C. area, temperatures in the mid-to-upper 90s have become the norm of late. In a word, it’s been unbearable. A little over a week ago, our area… Continued

Stifle the Social Network Yawns

July 5th, 2012 by

Author Bill Zehme once asked Frank Sinatra, “What should a man never do in the presence of a woman?” Sinatra’s reply: “Yawn.” It doesn’t matter if you’re a man or a woman, actually. Having someone yawn in your face just plain makes you feel bad. I had (notice the “had”) a friend who used to… Continued