Archive: June 2012

PR Opportunities in Jarvis’ Vision of the News Article

June 1st, 2012 by

Newspapers may have folded or cut their frequency, print and online-only newsrooms may have shrunk, but their elemental product—the news article—has not changed that much. If media industry pundit Jeff Jarvis has his way, the tried-and-true inverted pyramid structure of the news article will finally evolve and conform to the realities and opportunities of digital… Continued