Archive: June 2012

The Culture of Internal Memos and Bad-Smelling Pleas for Help

June 28th, 2012 by

A lesson we learn early in our careers is that what you write to your colleagues or verbally declare to them is rarely confidential.  Just because you stamp a “Confidential” note on the top of the memo does not make it confidential no matter how much you want to believe in the concept. And that… Continued

Looking for the Next Trends in Communications? Watch the Obama & Romney Show

June 27th, 2012 by

Want to know where to spot the next trends in communications? Look no further than the current presidential campaigns. Four years ago social media came of age when it helped pave the way to the White House for Barack Obama. Its power to form communities of like-minded people and inspire real-world action couldn’t be denied.… Continued

Is the Print Media Upheaval a ‘Transition’ or the End?

June 25th, 2012 by

The other day I caught an excellent blog post by Earl Wilkinson, executive director and CEO of INMA (International Newsmedia Marketing Association), which offered an informative take on the rapid change that is occurring in the newspaper industry—just in the past 30 days. Wilkinson chronicles several developments: the wholesale departures of media companies like Media… Continued

Adidas’ Lesson-Know Your Brand and Avoid Cluelessness

June 20th, 2012 by

I often think that people are much too politically correct these days. But in the case of the sneaker snafu by Adidas, I’m drawing a line in the PC sand. News broke on June 19, 2012 that because of widespread social-media criticism after advertising a new sneaker on its Facebook page, the sports apparel maker… Continued

Road to Redemption for the Rocket

June 18th, 2012 by

Former Major League Baseball pitcher Roger Clemens was acquitted on June 18 of charges that he lied to Congress about using performance-enhancing drugs, and now the personal brand rehabilitation begins. The trial may be over for Clemens, but the association of his name with baseball’s steroid-soaked era will linger for a long while—unless he suits… Continued

Why is this Man Smiling? How Not to Let Scandal Get in the Way of Good Media Coverage

June 14th, 2012 by

His firm saddled with explaining the loss of at least $3 billion by his reckless investment unit on the other side of the pond, Jamie Dimon, head of JPMorgan  Chase,  seemed no worse for wear.  Testifying before the Senate Banking Committee on Wednesday, Dimon looked dapper.  Check out the photo on the cover of the… Continued

Flirting App Skout Backtracks in Rape Crisis

June 13th, 2012 by

Commonly known as “the flirting app” amongst the digerati, the social networking platform Skout—which lets users message and chat with nearby strangers—is now flirting with disaster. After a Tuesday, June 12 story in The New York Times Bits blog reporting that three men are accused of raping children under the age of 15—and used the… Continued

A Magic Word That Can Defuse the Most Irate Customer

June 11th, 2012 by

Attention Apple MobileMe subscribers: Your service is getting shut down on June 30, so you’d better make the transition to iCloud right away. Oh, you never heard of MobileMe? Or, if you had, you never saw the value in paying for Apple’s early cloud, syncing and Web hosting service? Or, you were a MobileMe member,… Continued

New Video Chat Platform Airtime Brings Up Bad Madge Memory

June 6th, 2012 by

A new social venture, Airtime, attracted plenty of attention at its launch event on Tuesday, June 5 in New York, mainly because of founders Sean Parker and Sean Fanning, famous for Napster and ties to the Facebook. Airtime is a live video chat platform with a twist. While services like Skype connect you with people… Continued

The Tweet You Wish You Could Take Back

June 4th, 2012 by

I’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch, for instance; I should have had a salad. I shouldn’t have stayed up last night… Continued