Archive: May 2012

Should You Put Your Customers Second?

May 29th, 2012 by

It’s a mantra so often used that we don’t think twice about it:  the customer is always right.  However, most us would agree that it’s OK to gently let go of customers/clients who are eating up time, energy and resources and at the end of the day don’t contribute much to your bottom line. You… Continued

Social Media Overload? Focus on Your Audience, Not the Tools

May 23rd, 2012 by

During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens of interconnected logos—each one representing a hot, formerly hot and soon-to-be-hot digital… Continued

‘Brown Shorts’ and Hiring for Attitude: Question Your Questions

May 22nd, 2012 by

Look around you (assuming you are in the office). Those employees who’ve been at your organization less than two years? About half of them will fail at their jobs. What’s more surprising is by “fail” I don’t mean they’ll leave or be let go. Most of them will stay. And many – if not most… Continued

The Dangerous Influence of Teflon Brands

May 17th, 2012 by

Are some brands made out of Teflon? Are they so beloved that they are beyond the reach of reputation-bruising crises and bad behavior by top executives? Apple’s supply chain in China was exposed by the New York Times, but did that put a dent in iPhone sales? Wal-Mart’s systematic payment of bribes to officials in… Continued

One-Size-Fits-All Is Wearing Thin With Our Stakeholders

May 15th, 2012 by

Are you platform agnostic or platform committed? Perhaps you hadn’t asked yourself that question before, but I implore you and your team to really think about this as you race to capture audience engagement and action. NBC Universal’s Chief Digital Officer and former NY Times and NPR exec  Vivian Schiller, during Internet Week at the… Continued

Watch the Padding

May 10th, 2012 by

In a recent piece for PR News, PR Insider columnist Andrew Hindes offers tips on how to write a good, and truthful, professional bio. Andrew, who heads The In-House Writer, a PR and marketing copywriting firm, has become our resident expert on writing press releases, e-mail subject lines and other nuts-and-bolts essentials in the PR… Continued

3 Themes at Counselors Academy: Relationships, Inspiration, Profitability

May 8th, 2012 by

Since I became editor of PR News about two-and-a-half years ago, I’ve heard a lot of good things from agency folks about the PRSA Counselors Academy Conference.  This week I finally went. As a first-timer at the Spring Conference in New Orleans, I learned many new things about the agency side of public relations, and… Continued

What PR Can Learn From ‘The Avengers’ and How to Spot a Superhero

May 7th, 2012 by

You saw this blog post coming, right? As a communicator, you can’t ignore the major “event” that is “The Avengers” and will, if asked, find a newsworthy connection with your own product, company or, in my case, this blog. After all, “The Avengers” blew box office records so there’s no way you can get through… Continued

Fly Spirit and Save the CEO’s Job

May 4th, 2012 by

Was Spirit Airlines on your radar a couple weeks ago? It wasn’t on mine—I don’t think I ever booked a flight with them. Now it’s the airline I’m not supposed to fly. Ever. On April 22, the Tampa Bay Times reported that Spirit refused to refund the price of a ticket to Jerry Meekins, a Vietnam… Continued

Seau’s Death May Put a Dent in NFL’s Popularity

May 3rd, 2012 by

It’s safe to say that the NFL has never been more popular than it is today. The last three Super Bowls were the most-watched TV shows in U.S. history; regular-season games accounted for 23 of the 25 most-watched telecasts last fall; and team revenues have never been higher. Not even the concussion stories of the… Continued