Archive: April 2012

While Insider Trading Probe Brews, Goldman’s Blankfein Faces the Media

April 27th, 2012 by

Was it a coincidence this week that earlier this week Goldman Sachs CEO Lloyd Blankfein gave his first interviews to the media in two years—while in California the SEC was investigating a senior Goldman employee for insider trading? If the Goldman Sachs PR machine is worth its salt, they would be connected, since it sounds… Continued

Crazy 8: Things to Never Say During a Meeting

April 26th, 2012 by

If you’ve never sat through a meeting and wondered what would happen if you said ______________ (fill in the blank), then you are truly not reaching your full potential. Surely you can’t always be 100% concentrating on the meeting discussion.  But you can behave yourself and here’s how. I’ve discovered, not always first hand but… Continued

Listening Campaigns: Don’t Take the Bait

April 23rd, 2012 by

At an industry conference last week, a well-respected communications exec was sharing with me that she is on a “listening campaign” this month and it has been quite fantastic the things she’s learning about her brand, customers and competitors.  As she was telling me this, she was looking over my shoulder for the next person… Continued

Inspiration and Metrics: A Good PR Mix

April 20th, 2012 by

In Washington, D.C., PR News held its CSR Awards luncheon and PR Measurement Conference back-to-back on April 17-18. You can read about the CSR winners and the happenings at the Measurement Conference on our site, but I thought I might provide some commentary on what I observed at both events. On Tuesday we hosted 150… Continued

Hilary Rosen: Communicator Overboard

April 13th, 2012 by

Hilary Rosen, a managing director for strategic communications firm SKDKnickerbocker, pundit for CNN and, according to The Nation, a Democratic lobbyist, got a little too enthusiastic in her election year trash talk when she said on CNN on April 11, “Guess what—[Mitt Romney’s] wife has actually never worked a day in her life.” We can… Continued

A Look at 3 Winning CSR Trends

April 9th, 2012 by

At PR News we’re getting ready for the CSR Awards luncheon in Washington, D.C., on Tuesday, April 17, so we’ve been steeped in successful green, sustainability and community outreach campaigns. The work organizations and agencies are doing in these areas is good stuff, and always leads to a common question: How do these campaigns impact the… Continued

Dear Wireless Carrier: So Nice to Hear From You

April 3rd, 2012 by

I’ve been thinking of switching wireless carriers lately. It’s not that I’m unhappy with my current carrier—it’s more a matter of consolidating some family bills. As if on cue, a large yellow envelope appeared in the tiny mailbox in my apartment building’s lobby. It wasn’t easy to pull it out without tearing it. The piece… Continued