Archive: March 2012

6 Tips for Selling a Skeptic on Your Brand and Driving Customers Your Way, not Away

March 28th, 2012 by

Depending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy.  I tend to fall into the former category where I dread the activity of buying a car, not because the car itself is a problem but the… Continued

A PR Homage to The Hunger Games

March 26th, 2012 by

If 24 PR executives were sent every year to the Arena to battle it out, would you watch? Would you be one of the “tributes” or better yet (worse yet?), would you volunteer to be a tribute to save your colleague from near-imminent death? No need to answer that, for thankfully such a dystopian future… Continued

A Cool Head in a Sea of Angry Customers

March 19th, 2012 by

We’ve all had to deal with angry customers. Disappointed clients, infuriated readers, resentful consumers—whatever your line of work, there’s somebody who’s not happy with what they bought from you. If you’re a communicator wo…

A Cool Head in a Sea of Angry Customers

March 19th, 2012 by

We’ve all had to deal with angry customers. Disappointed clients, infuriated readers, resentful consumers—whatever your line of work, there’s somebody who’s not happy with what they bought from you. If you’re a communicator working for a consumer brand, no matter how good your product is, no matter how accurately it’s been promoted, no matter how… Continued

Goldman Sachs Director’s Exit Interview For All the World To See: Toxic and Cautionary

March 14th, 2012 by

Greg Smith, executive director at Goldman Sachs, resigned today and he wants the world to know that the environment at the Goliath investment firm is “now is as toxic and destructive as I have ever seen it.”  The New York Times today is running Smith’s tirade against Goldman Sachs in the Op-Ed section under the… Continued

You Don’t Work Weekends — Or Do You?

March 13th, 2012 by

It’s been noted that Monday through Friday is a typical work week in North America, with weekends freed up for everything but work. There are exceptions with the occasional business trip that bleeds into the weekend or a project that needs extra attention, but overall, we turn it off on Friday afternoon and rev our… Continued

PR Pros Lie? Say It Isn’t So

March 12th, 2012 by

A blog post by a writer at the U.K.’s Guardian has fueled an ethics debate over the weekend that has reached across the pond to America. The post, provocatively titled “Have you ever been lied to by a PR?” was actually in response to another post by the Chartered Institute of Public Relations director Phil… Continued

Trying to Prove PR’s Value? All You Need Is an iPhone

March 9th, 2012 by

A flight attendant went berserk on an American Airlines plane this morning as it taxied for takeoff in Dallas, and some of the action was broadcast on the Web. This got me thinking: Who got the first email or call at American when the story broke? I think we all know the answer to that.… Continued

Saints Bounty: Consequences Loom, but Not For PR

March 5th, 2012 by

Has the news that the New Orleans Saints had a “bounty” program—paying defensive players $1,500 for a “knockout” and $1,000 for a “cart-off” of offensive opponents—been a PR disaster for the NFL? Hardly. Currently the NFL is experiencing a Golden Age, in which fan interest has never been higher. TV viewership is the highest in… Continued