Archive: February 2012

Ben & Jerry’s ‘Lin-Sanity’ Flavor Leaves Bad Taste

February 27th, 2012 by

Jeremy Lin’s hoop success not only brought questions about how players of different ethnicity, experience and education are judged in the NBA, but also questions of political correctness and racial sensitivity—or insensitivity—off the court. Witness the latest controversy involving Lin: Ben & Jerry’s Boston Scoop Shops creation of a limited-edition “Taste the Lin-Sanity” flavor that… Continued

Innovation Is Overrated

February 24th, 2012 by

We asked a simple question on the PR News Facebook page this week: “What words are overused in press releases?” “Innovative” popped up the most among the responses. Did your eyes glaze over when you read that? That’s the effect “innovative” has on the reader. It’s as meaningless as the phrase “new and improved.” Like “cutting… Continued

Demos Lead Republicans in the ‘Worst PR Spellers’ Race

February 21st, 2012 by

While there are several months to go before we find out if a Republican can unseat the incumbent in the White House, right now, the Democrats lead the Republicans in “worst PR spellers” race. A couple of weeks ago, someone from Rick Santorum’s staff misspelled a town in the state of Minnesota in a press… Continued

Controversies Do Little to Dent Apple and Google’s Reputation Armor

February 17th, 2012 by

Are Apple and Google’s reputations bulletproof? Both tech behemoths have been under fire recently, with the computer maker under the gun about working conditions at their suppliers’ plants in China, and Google taking shots today about planting a code on millions of iPhones that lets them track user behavior. For Google, the latest privacy dust-up… Continued

If You’re Not on Facebook, Twitter or LinkedIn Do You Exist?

February 14th, 2012 by

We are a divided nation, and I’m not referring to the upcoming presidential election or whether you’re a fan of Downton Abbey.  Rather, we are divided on the relevancy of our online persona.  If you are a hiring manager and a job candidate is nicely set up with a Linkedin account with more than one… Continued

Syria-Time to Move From Awareness to Action

February 10th, 2012 by

Unfortunately, at present there is no better case for the use of video to generate awareness than what is happening right now in Syria. As the international community debates on what action to take to quell the death and destruction ravaging the country,  it’s video posted on YouTube and picked up by major news organizations… Continued

Thought Leader or Action Hero: Which Do You Prefer?

February 9th, 2012 by

It was a Eureka moment for me the other day when I was chatting with a long-time communications and branding consultant who expressed annoyance at the term “thought leadership.”  Given that I use that term quite often during the day and sometimes at home (though my kids don’t know what I’m talking about so I’m… Continued

Finishing, The Manning Way

February 7th, 2012 by

By now you are either bleeding blue with glee that the NY Giants won the Super Bowl or you are on Gisele’s case for dissing husband Tom Brady’s teammates. Either way, you have to agree that Eli Manning is a class act. His press conference on Sunday immediately following the game was a media trainer’s… Continued

Golfer Mickelson Takes a PR Gamble

February 3rd, 2012 by

With apologies to my bevy of female readers, golf has long been called the “gentleman’s game,” but probably lost that moniker when Tiger Woods hit that tree in his SUV back in 2009. We learned this week that the gentleman’s game has taken another hit, as golf superstar Phil Mickelson filed—and won—a lawsuit against an… Continued

A Few Things About San Francisco

February 2nd, 2012 by

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow of Meritus Media, Joshua Nafman of PepsiCo, Jim Newcomb of Boeing, Edelman’s Monte Lutz, Burson-Marsteller’s Dallas Lawrence…the list goes on.… Continued