Let’s assume for a second that PR professionals do not agree on all issues. And let’s assume we have the opportunity to stage a PR Industry Debate, in the same “interesting” fashion as this year’s Republican debates. Broadcast live and nationally, moderated by John King or the editor of Le Huffington Post. And let’s assume we can select five PR leaders to debate the most important issues facing Public Relations.
What would this debate look and feel like? Who would be the five debaters? Would there be nasty words flying across the podiums or would everyone make nice? Would the debaters, presumably leading PR executives, be able to articulate their points? Would they be on message? Those PRSA APR pins – would they all wear them on their lapels? And most importantly, which topics would they debate?
Given the opportunity to lay out our industry’s issues on the table, what would we choose to shine an international spotlight on?
Some (debatable) ideas:
* Will there ever be a measurement standard and how would it be rolled out?
* How can PR get a permanent invite to discussions about corporate strategy?
* Who leads social media: PR or Marketing?
* When should the PR professional serve as the spokesperson – always, never, sometimes?
* Is the press release dead or should it just be called something else?
* How can we earn the media’s respect?
* Agency/client relations – a marriage made in heaven?
* Are college PR students being properly trained to handle on-the-job challenges?
* And can they write well and tell a good story?
* How can we break down the silos between PR, Marketing, HR, IR and other key departments?
What would you add to this list or remove from it? And who would you put up on the national stage to represent our industry? Let’s get the Party started.
– Diane Schwartz
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