Archive: January 2012

College Flunks Trust, Reputation Test

January 31st, 2012 by

While the 2012 Edelman Trust Barometer doesn’t include the academic world in its rankings, it would be a good bet that people have a decent amount of trust in institutions of higher learning. After all, colleges and universities are imparting strong values as well as knowledge to students, aren’t they? Certainly not at Claremont McKenna… Continued

What to Do When You’ve Pitched the Wrong Journalist (at the Wrong Time)

January 27th, 2012 by

At PR News conferences we often have a journalists’ panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it’s the other folks in the room that get on their nerves. Always at the top of the list of complaints from journalists is receiving phone calls… Continued

How to Lift Your Personal Brand Sky High

January 26th, 2012 by

Late last week we were entertained by the downright bizarre story of Kim Dotcom, the larger-than-life founder of the now shuttered file sharing site Megaupload. Dotcom is now in jail in New Zealand, awaiting extradition to the U.S.  to face charges of conspiring to commit racketeering, conspiring to commit money laundering, copyright infringement, and aiding… Continued

It’s Time for a PR Industry Debate; Here are the Topics

January 24th, 2012 by

Let’s assume for a second that PR professionals do not agree on all issues. And let’s assume we have the opportunity to stage a PR Industry Debate, in the same “interesting” fashion as this year’s Republican debates.  Broadcast live and nationally, moderated by John King or the editor of Le Huffington Post. And let’s assume… Continued

Top 10 Most Reputable Companies-With a Twist

January 20th, 2012 by

For nearly two years now, PRIME Research, led by its CEO Mark Weiner, has been providing PR News with illuminating data relating to media coverage of top companies. Analyzing the content of corporate coverage by leading traditional print, TV and online media outlets in the U.S., PRIME researchers were able to tell us media share… Continued

Paula Deen and the Odor of Inauthenticity

January 19th, 2012 by

Food Network star and cookbook author Paula Deen chose to keep her diagnosis of Type 2 diabetes a secret for three years, while she continued to promote recipes heavy in fat, sugar and salt—recipes that if followed faithfully and frequently can contribute to the onset of diabetes. Her announcement of her diagnosis this week coincided… Continued

Cruise Ship Crisis: What the PR Industry Should Be Talking About

January 17th, 2012 by

After the partial-sinking of the Italian cruise ship Costa Concordia last Friday off the Tuscany coast resulting in at least 11 deaths and dozens still missing, the media coverage has been a balance of soft stories (one couple took the cruise instead of marriage counseling) and scandalous (the captain reportedly was at the bar drinking… Continued

Six Indicators That a Journalist Just Doesn’t Like You

January 13th, 2012 by

Is it important for the media to like their PR contacts? I’m not talking about getting invited to their wedding or ski house in Vermont (though that is one indicator). I’m talking about genuine “like” – as in, I can trust that person and I don’t mind having dinner with her.  So I submit that… Continued

A Few Things About San Francisco

January 11th, 2012 by

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow of Meritus Media, Joshua Nafman of PepsiCo, Jim Newcomb of Boeing, Edelman’s Monte Lutz, Burson-Marsteller’s Dallas Lawrence…the list goes on.… Continued

Be a Star-Maker and Settle Into Your Seat at the Table

January 6th, 2012 by

One of our PR Insiders columnists, Gordon G. Andrew of Highlander Consulting, wrote a heartfelt article for PR News recently about the struggles of PR to secure a place at the table with senior management. It’s a subject we deal with frequently in PR News and in our conferences, webinars and guidebooks. The subject often stirs… Continued