Since it’s top 10 (or 7, or 5) list season, I thought I’d offer my own numbered thoughts/rants on PR in 2011. One of the lowlights in the media world for me this year was the death of 60 Minutes curmudgeon Andy Rooney (some people around the office think I’m becoming quite the curmudgeon myself). As a tribute to this talented commentator/complainer, I’ll ask that you channel his distinctive voice as you read the following:
1. Why does every crisis have to be a “PR disaster”?
2. Why are the Barcelona Principles such a big deal?
3. After the lights went out at Candlestick Park during a Monday Night Football game, was power company PG&E kidding when it announced that “only one customer was affected”? I truly hope so.
4. Am I the only one who prefers to read a news article, and not have to watch a video—and the commercial before it—instead? (That’s you, CNN.com.)
5. With all of the content creation going on in 2011, do communicators really need to “think like a journalist”? Being one of them, I wouldn’t wish that on anybody.
6. Will we ever see the day when PR and marketing will be truly integrated, so I can stop using the word “integrated”?
7. Is it just me, or does anyone else notice the apathy around Google+?
8. Did Anthony Weiner actually come up with the reply “I can’t say with certitude” himself when asked if nude photos on Twitter were of him? If he did, “media trainer” is his true calling.
9. When out on their yachts on Friday afternoons, what do CEOs really say about CSR? I’d like to be a fly on the gunwhale.
10. Is there anyone who takes year-end PR top 10 lists seriously?
I didn’t think so. Happy New Year, everyone!
—Scott Van Camp