The once unthinkable has happened: According to an eMarketer study, U.S. adults now spend more time on their mobile devices than they do with print media. Well, unthinkable isn’t the right word. You know what’s going on when in the subway more and more people are staring at their iPhones and Androids rather than struggling with more bulky daily print newspapers.
According to eMarketer, time spent with the Internet and mobile phones was up from 2010—by 7.7% and 30%, respectively—and that 30% jump helped propel mobile past the 1-hour-per-day mark, compared to just 44 minutes with print magazines and newspapers combined. In addition, the study finds that the average adult consumer has spent 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from 2010. Being an avid couch potato, that’s one stat I’m proud to say I’ve contributed to.
What does all this mean for PR pros? Those that prepare content specifically for mobile platforms will be the most successful in getting that content read. It also means that more people are consuming content on the go, lending more credence to the use of location-based campaigns. As PR News maps out content for 2012, you can be sure that we’ll be covering these important mobile trends.
—Scott Van Camp