Archive: December 2011

Top 10 PR Rants for 2011

December 29th, 2011 by

Since it’s top 10 (or 7, or 5) list season, I thought I’d offer my own numbered thoughts/rants on PR  in 2011. One of the lowlights in the media world for me this year was the death of 60 Minutes curmudgeon Andy Rooney (some people around the office think I’m becoming quite the curmudgeon myself).… Continued

7 Ways to Make Time for Google+

December 28th, 2011 by

Google+ may have 400 million users by the end of 2012, Bloomberg reported on Dec. 28. Sign-ups for Google’s new social networking platform accelerated in December 2011, perhaps as a result of the popularity of Google’s Android mobile system, which makes it easy to join it, Bloomberg’s Nick Turner writes. You know what that means—somehow,… Continued

Fans Get Fascinating Yet Cringe-Worthy Look Inside the NHL

December 23rd, 2011 by

Given all the stories in the media about concussions in the NHL, we now have HBO’s  24/7 Flyers/Rangers: Road to the NHL Winter Classic. For the most part, this four-episode behind-the-scenes look at the two teams that will face off on Jan. 2  in Citizen’s Bank Park in Philly is a well-made, fascinating look at… Continued

Happy Days Are Here Again—Maybe

December 21st, 2011 by

AP reported on Dec. 21 that the U.S. economy is ending the year “on a roll.” Consumer spending is up, and employers have added at least 100,000 jobs five months in a row, which hasn’t happened since 2006. Let’s assume, for the sake of argument, that the economy stays on a roll through the first… Continued

Wanted: Reputation Management Skills

December 19th, 2011 by

Here is a study finding that is apropos to PR as we move into 2012: a PRSA/MWW Group survey conducted in fall 2011 finds that nearly all (98%) of more than 200 business leaders polled believe that in the future, it will be important for executives to have working knowledge of building and protecting a company’s… Continued

Victoria’s Secret’s Dirty Laundry

December 15th, 2011 by

A Dec. 15 Bloomberg Markets Magazine report revealed that some cotton fiber suppliers for Victoria’s Secret in Burkina Faso rely on child labor. A spokesperson for Victoria’s Secret parent company Limited Brands Inc. told Bloomberg Markets that the company’s standards “specifically prohibit child labor…We are vigorously engaging with stakeholders to fully investigate this matter.” Do… Continued

Mobile Passes Print Media in Time Spent

December 13th, 2011 by

The once unthinkable has happened: According to an eMarketer study, U.S. adults now spend more time on their mobile devices than they do with print media. Well, unthinkable isn’t the right word. You know what’s going on when in the subway more and more people are staring at their iPhones and Androids rather than struggling… Continued

Corporate Social Responsibility: Not a Passing Fancy

December 8th, 2011 by

In the past two years as editor of PR News, I’ve gotten mixed signals about the value of corporate social responsibility. Research has run the gamut—from executives really caring about CSR initiatives to putting them toward the bottom of their to-do lists.  However, CSR appears to be top-of-mind with consumers, as a recent global Cone/Echo… Continued

Can You Spell Great PR? Alec Baldwin’s Flighty Promo of Words with Friends

December 7th, 2011 by

Clearly, it was a slow news day this morning when the media was going wild with coverage of Alec Baldwin being kicked off an American Airlines flight on Tuesday in Los Angeles for refusing to stop playing Words with Friends on his iPad and was reportedly rude and disruptive to the pilot and flight attendants… Continued

E-Mail Ban Story Teases, Yet is Misleading

December 2nd, 2011 by

Earlier this week, a big deal was made by the media about IT company Atos, which is banning employees from sending e-mails under the company’s new “zero e-mail” policy.” Sounds pretty bold, and pretty sweet if you’re a person who is up to their neck in e-mails. I know as a journalist, I spend way… Continued