Archive: October 2011

The Online Hard Sell vs. the Human Touch

October 31st, 2011 by

I’m not the world’s best consumer. Let me put that another way—I am the world’s best consumer. I rarely look at price tags. I buy clothes and shoes in the wrong size and throw away the receipts so I can’t return them. I’ve got a landline and DSL service from one telecom provider and TV… Continued

Gibbs, Clooney, Obama + Packaging the Goods

October 28th, 2011 by

To be a fly-on-the-wall at a meeting with the U.S. president, his cabinet and press secretary would be quite insightful, don’t you think?  Robert Gibbs, former press secretary under Obama, shared a few good stories during his keynote at the Oct 27 Council of PR Firms “Critical Issues Forum” in New York.  He recalled many… Continued

Raising the PR Bar

October 27th, 2011 by

Most every day we read about some PR effort to squelch a big-brand crisis; or communications work on Capitol Hill to get a bill passed; or a cause campaign among the public to help save some endangered species. All noble PR efforts in their own ways, for sure. But I may have found a campaign… Continued

Perusing Gossip Sites for the Greater Good

October 21st, 2011 by

Okay, I admit it: I’m a junkie for entertainment gossip sites—particularly (I appreciate the snarky humor) and TMZ (it’s like gossip central). But it’s not the posts that usually catch my eye (except for any George Clooney girlfriend pics)—it’s the comments below the post. People never cease to amaze me when it comes to… Continued

Should You Hire that Guy Who Pissed on the Neighbor’s Lawn Last Night? Heck Yes!

October 18th, 2011 by

Quick question for anyone who makes hiring decisions:  Would you hire a job candidate whose tweets, Facebook postings and other social media scribbling point to someone who likes to get wasted, comes to work with a hangover and sleeps around? All things considered, between this randy candidate and a seemingly straight candidate with similar credentials,… Continued

Is Tim Tebow Football’s A-Rod?

October 14th, 2011 by

The Denver Broncos have a bye this Sunday, so for one more week the nation can ponder quarterback Tim Tebow’s ascension to the team’s starting QB spot. By ponder, I mean either celebrate his promotion or rip the heck out of the guy. Curiously, with Tebow there is no in between. When the Broncos announced… Continued

A New World of Phone Etiquette

October 13th, 2011 by

When, exactly, did we stop knowing how to use the telephone in the workplace? I find myself freezing when I feel the need to call someone. I ask myself, “Should I just call this person out of the blue? Wouldn’t that be rude?” Keep in mind I ask myself these questions even when it’s someone… Continued

Netflix: Can We Just Fast-Forward to Tomorrow, Without Comment?

October 11th, 2011 by

What’s interesting about Netflix‘s announcement this week that it has killed the Qwikster brand before even launching it is the fact that the Netflix product is flawed.  I am not sure who is drinking the Netflix Kool-Aid, but most people I talk to who have jumped on the Netflix subscription bandwagon confess that their local… Continued

Were Steve Jobs’ PR Skills a Mixed Bag?

October 10th, 2011 by

Since Steve Jobs’ passing on October 5, much has been written about his influence. The public outpouring of grief and admiration after Jobs’ death was announced was huge, to say the least. But what of Jobs’ relationship with public relations? He’s been called one of the marketing greats—for his ability to know what consumers want… Continued

For Media Relations, a Twitter Handle Doesn’t Cut It

October 4th, 2011 by

I’ve had reason to reach out to all kinds of companies for business-to-business media outlets: cable operators and programmers, small and large high tech companies, advertising agencies, magazine media companies, video postproduction boutiques, automakers. The list goes on. The first step is always the same—find the name and contact information of a particular company’s public… Continued