I’ve got Google+ on the brain. After talking to and corresponding with a number of digital execs for a feature story on the much ballyhooed new social media platform (slated for the 8/22/11 issue), I’ve come to the conclusion that PR pros had better look into Google+, and sooner rather than later. I know what some of you are thinking: “I’m just getting used to Facebook and now I have to spend more time and money on another social network?” Well, yep. I’ve been slow at looking at it, too.
Adding to the intrigue of Google+ is the business debate about whether it will supplant Facebook as the social media destination of choice. Google+ has a long way to go before that happens. While most communications pros were optimistic about its chances to really compete with Facebook, I got an interesting take from Glenn Gaudet, president and founder of GaggleAMP, a company that helps organizations amplify their social media messages. Gaudet questions Google’s backing of Google+, citing the lack of an API (Application Programming Interface), which allows third-party developers access.
“Other social platforms have them,” says Gaudet. Google’s Android, for example, has been a huge success because Google opened it up to the developer universe. “I just have a question as to whether they’re fully committed to Google+,” he says.
Time will tell, because soon Google will begin allowing brands to post their profiles on the network. What do you think: Will Google+ beat Facebook, or will it go the way of Google Wave?
–Scott Van Camp