My mother asked me the other day if I tweeped and I was actually proud of her that she was interested and even close to getting the word right. After all, she’s in her 70s and has never used a computer. Assuming everyone who works knows what Twitter is and how to say it, I’ve put together some Twitter “don’ts” that might resonate with you or remind you. Please share your rules – I am sure I’m missing a few.
- Avoid “good morning” postings (do your followers really care, especially those in other time zones?)
- No need to say you’re signing off for the night – pre-Twitter, did you send emails saying “Goodnight” to everyone?
- Thanking your followers for the retweet comes across as braggadocio; send a DM if you feel the need
- Before re-tweeting a posting with a link – check the link to make sure it’s kosher
- Know the difference between Re and DM (note to Anthony Weiner)
- Avoid Twitterhea – diarrhea of postings just stinks. Space out your postings to avoid a lot of un-follows
- Avoid me-too coverage – differentiate your tweets, have a Twitter voice and don’t use it to scream and rant
- Use hash tags carefully – generally they’re appreciated when tracking conference coverage or big news events/developments
- Don’t plagiarize on Twitter – if you can’t post something in your own words, then retweet or take a break
– Diane Schwartz