Archive: July 2011

9 Rules of Caution for Twitter Communications

July 28th, 2011 by

My mother asked me the other day if I tweeped and I was actually proud of her that she was interested and even close to getting the word right. After all, she’s in her 70s and has never used a computer.  Assuming everyone who works knows what Twitter is and how to say it, I’ve… Continued

Compromise: The Real Deal For You and Me (and for our Government?)

July 26th, 2011 by

There’s been a lot of talk about raising the debt ceiling. At the time of this writing, the President and Republican-led House are at a stalemate on the U.S. debt ceiling, agreeing that the ceiling needs raising, but neither side agreeing to the Compromise. Doesn’t all this bickering make you feel better about your professional… Continued

Choose to Lead in Social Media

July 25th, 2011 by

Bonin Bough wants to scare you. In a Q&A on PR News Online, the global head of digital for PepsiCo makes it clear the window of opportunity for PR pros to stake their claim as social media leaders is narrow, and closing fast. “The core skills of communicators—storytelling, authentic communications and the art of persuasion—are… Continued

Is PR Batting Clean-Up?

July 22nd, 2011 by

I know you’ve heard it all before: In order to get a C-suite seat, PR pros have to think more like, and speak the language of, the CEO. Communicators also have to somehow show the top brass that PR is moving the business needle—which is the topic of my lead story in the upcoming July… Continued

Google+, Investor Relations and Lawyers’ Panic Attacks

July 19th, 2011 by

On July 14, as Google led listeners through its second-quarter 2011 financial results, CEO Larry Page took to multitasking. As he spoke on the call, Page offered some of the same information to his Google+ followers. And why not? He had a lot to crow about. Google’s reported revenues had increased 32% over Q2 2010.… Continued

Netflix Price Changes Cause Facebook Fury

July 13th, 2011 by

Since 23 million people are members of Netflix, the chances are pretty good that the company’s Tuesday announcement of new DVD/streaming plans is affecting you. For me, it’s a life changer. No way my spouse will accept DVD and streaming together for $15.98 per month instead of $9.99 like it is now. In fact, I’m… Continued

5 Follow-Ups to 7-Eleven’s Slurpee Giveaway

July 11th, 2011 by

It’s 7/11/11. Have you had your free Slurpee yet? Like Louis Armstrong, convenience store chain 7-Eleven celebrates its birthday according to whim (Pops celebrated his birthday on July 4, even though he was born on Aug. 4). 7-Eleven has chosen July 11 to be its unofficial birthday, an occasion celebrated annually by offering visitors to… Continued

Can Obama Win Re-Election? Here’s How

July 8th, 2011 by

I’m working on a story for the 7/11/11 issue of PR News on President Obama’s negative public opinion numbers, and what communicators should do if faced with a similar, seemingly immovable object (like the economy). I spoke to three PR pros with considerable experience in the political arena: Richard Levick, president of Levick Communications; Kent… Continued

Zuckerberg Takes It to the Bridge

July 6th, 2011 by

Facebook’s July 6 announcement and live demo of its new partnership with Skype was shadowed by the recent launch of Google’s social networking service, Google+. At Facebook headquarters in Palo Alto, Mark Zuckerberg, founder and CEO of Facebook, and Tony Bates, CEO of Skype, demonstrated for the press “video calling,” which integrates Skype video chats… Continued

Transocean’s Gulf Spill Response: It’s BP’s Fault

July 5th, 2011 by

If you want to read about an effective crisis PR strategy (so far) that goes against today’s common wisdom, read the June 30 cover story in Bloomberg Businessweek. The story concerns oil drilling contractor Transocean, whose Deepwater Horizon drilling rig exploded in the Gulf of Mexico on April 20, 2010, killing 11 of its workers… Continued