Archive: June 2011

Trained to Annoy vs Trained to Cater. You Decide.

June 29th, 2011 by

All I had purchased was a $4 barrette and was treated like I was acquiring a $40,000 diamond necklace. Juxtapose that with my experience on Amtrak this past weekend, and you might agree that our country would be better off if our rail system were run by a boutique owner. First, and briefly, about the… Continued

Peter Falk and the Art of the Interview

June 27th, 2011 by

Some people are notoriously difficult interview subjects. They are known for being rude to journalists, and their public relations team covers for them, explaining, in not so many words, that Joe or Sally is an extremely busy person and you’re lucky to get them on the phone at all. And sometimes the journalist isn’t forewarned—he… Continued

A Little Research Goes a Long Way in PR

June 24th, 2011 by

This week has been an eye opener in terms of realizing how important research is to public relations. First I read in the July-August issue of Harvard Business Review that the color pink is bad for fighting breast cancer. The research found that 33% of women who viewed breast cancer banner ads featuring pink remembered… Continued

Can You Train an Employee to Be Passionate?

June 22nd, 2011 by

No.*             *That’s my one-word, arguably cynical answer.  Though my footnote elaboration is that it’s very difficult to convince an employee to be passionate about their job.  It’s like telling someone they should love a certain piece of art. Either your eyes are drawn to the art or not;  either… Continued

The Collision of Customer Relations and Public Relations

June 20th, 2011 by

We were talking today to Paula Berg, digital media leader for Linhart PR, about how Twitter has blurred the line between customer relations and public relations. Berg, who made her name as a digital media leader at Southwest Airlines, was saying that anyone who is on the front lines of customer service with access to… Continued

11 Amazingly Obvious But Overlooked Job Interviewing Tactics

June 17th, 2011 by

The job market is tough for nearly all industries, hiring managers are time-strapped, and yet! For every great interview experience, there are 3 sub-par encounters that are usually the result of poor preparation on the candidate’s part before, during and after the interview. So before you apply for the next gig (or hire your next… Continued

How to Lose Credibility in Social Media the Easy Way

June 14th, 2011 by

Social media has made communication a little too easy, too fast, too dangerous. No, I’m not talking about inappropriate tweets and Facebook posts. I’m referring to the ease with which we can make honest mistakes in what we write in tweets and posts—typos and dropped words, for instance—and to the frequent absence of fact-checking. One… Continued

Asking for It: Sage Advice for College Grads & Communicators Advancing to Next Level

June 13th, 2011 by

It’s the month of commencement speeches, with high school and college graduates treated to time-tested advice from their elders and applying what is retainable and relatable to their own lives (after the parties and summer jobs). Wouldn’t it be fun if every year we had a Moving Up Ceremony of sorts for our profession? We’d… Continued

Building Great Teams: Control Freaks Need Not Apply

June 10th, 2011 by

In the 6/13 issue of PR News, Mike McDougall, a former PR exec with Bausch + Lomb and now an independent consultant, writes about how as a communications leader, if you give up some control of your staff, it will likely empower them to greater success. Mike’s piece reminded me of two things I have… Continued

Surprise! A Well-Handled Crisis

June 7th, 2011 by

This morning I was talking to Andy Gilman, CEO of CommCore Consulting Group, about Anthony Weiner’s press conference on Tuesday. After giving me the lowdown on Weiner, Andy mentioned another interesting crisis going on—where the response has been nearly textbook: the RSA Security “SecurID” incident. Upon doing some investigating,  this tech security breach was pretty… Continued