Archive: May 2011

Facebook: Communications Savior or Just Another Tool?

May 26th, 2011 by

Judging by the packed house of more than 300 attendees at Tuesday’s first-ever PR News Facebook Conference in New York City, the social media behemoth’s popularity among PR pros has reached a new high. And why shouldn’t it? In his morning talk, Greg Roth, VP at Buddy Media, called Facebook “the most powerful marketing communications… Continued

Financial Comms Comes to Terms With ‘New Normal’

May 20th, 2011 by

After the news broke this week of the police macing protesters outside the Chase annual shareholders meeting in Columbus, Ohio, I thought I should explore just how far financial institutions have come with their communications efforts since the meltdown some three years ago. Well, what I’ve  learned from some  experts is that financial communicators are… Continued

How to `Say No to 1,000 Things’

May 18th, 2011 by

Launching new products is a lot of fun, especially if you have the financial and human resources behind you and what you think is a Pretty Good Idea.  What’s not fun to a lot of people is shutting down products, saying no to an idea that seems pretty good, and resisting the bells and whistles… Continued

OBL Revelations: From Terrorist to Everyman?

May 13th, 2011 by

While everyone in the PR world is all atwitter about Facebook, Google and Burson-Marsteller, I’m much more fascinated with our governments’ daily revelations on the secret life of Osama Bin Laden. I believe the effort to portray OBL as shell of his former terrorist self while hidden inside his million-dollar (really?) home is backfiring. OK,… Continued

CSR Studies Confound, But Cautionary Tale is Crystal Clear

May 6th, 2011 by

You’ve probably noticed that we cover a lot of studies that have a PR connection for our Quick Study section in PR News. I find that some of these studies’ findings not only overlap but sometimes contradict each other, depending on the company who is sponsoring the research. One area that often confounds me is… Continued

Think About It

May 3rd, 2011 by

We all get distracted. As you read this, you might be thinking of the conference call you need to dial into or the sandals you need to order online, or how funny “How I Met Your Mother” was last night. Have you ever given a speech during a personal crisis? Or had to keep a… Continued